39-year-old Genap, BRI Finance Implements Strategies To Maintain Growth

Illustration (Photo: Doc. Antara)

JAKARTA - Entering the age of 39 on December 7, PT BRI Multifinance Indonesia (BRI Finance) posted a brilliant performance in the midst of challenging economic conditions.

BRI Finance President Director, Azizatun Azhimah said, BRI Finance is implementing a strategy to maintain solid growth amid global uncertainty.

"We with the right various strategies will consistently maintain future growth according to the theme of BRI Finance's birthday this time, Arise Together Stronger Forever," Azizah told the media, Tuesday, December 13.

Azizah also detailed the strategy applied by his party. The first is protection and extension, namely through resegmentation on commercial financing. Furthermore, the expansion of publication and business digitization, as well as building a payment gateway channel collaboration and digitization.

Then the development of digital financing platforms, namely MyBRIF, and the acceleration of digitizing the financing business process.

Second, leverage, namely expanding the benefits of services by entering new, larger segments and market areas. Related to that, the company strengthens branchless financing in the work unit of the parent company and expanding financing in the secondary city.

In this case, BRI Finance was strengthened by 27 Branch Offices (KC) with 180 BRI Bank Working Units. Next year, BRI Finance is committed to continuing to increase its work unit network.

The third strategy is transform by creating a new business that is different from the core business.

The transformation of the composition of the financing portfolio from the commercial segment to the multipurpose segment will continue to be driven.

Lastly is the build strategy. BRI Finance develops a used car segment and refinancing on digital and conventional channels.

"Through these strategies, we want to realize our big vision of becoming the Top 10 Professional Multifinance Company in Indonesia in 2027," said Azizah.

Just so you know, as of October 2022 BRI Finance was able to grow assets by 43 percent and receivables by around 41.4 percent on an annual basis.

The growth in disbursement also reached 39.3 percent accompanied by an increase in profit of 129 percent on an annual basis.

In addition, BRI Finance has significantly succeeded in improving the quality of financing receivables so that the company's multipurpose non-performing financing (NPF) remains stable at 0.5 percent with an NPF coverage of 182.5 percent.

"This is one proof that at the age of 39 BRI Finance is increasingly mature in navigating business, despite facing various economic challenges," he concluded.