Sandiaga Uno Takes Advantage Of Qatar's 2022 World Cup For The 'Jual' Of Indonesian Tourism And Creative Economy Destinations

Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno. (Photo: Instagram/@sandiuno)

JAKARTA - Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno will use the Qatar 2022 World Cup to promote Indonesian tourist destinations. Not only that, he will also make the country's creative economy more known internationally through the quadrennial football grand event.

Sandi said that the Indonesian government hopes that the 2022 World Cup can bring many opportunities and potential collaborations and cooperation with Qatar.

"We can take part in preparing creative products for the nation's children and promoting them to the world," said the Minister of Tourism and Creative Economy during a working visit to Doha, Qatar, in an official statement quoted by Antara, Saturday, December 3, 2022.

The promotion referred to by the Minister of Tourism and Creative Economy is to campaign for It's Time for Bali, Kick-off YourUNG Journey in Indonesia, Your Next Ultimate GOAL: Indonesia, and DIVE All The Excitment of Indonesia. This campaign is complemented by Arabic with a Balinese background and five Super Priority Destinations, namely Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang.

This campaign was carried out through the publication of outdoor media (DOOH/Digital Out of Home Advertising) at three strategic points adjacent to the World Cup stage at Lusail Gateways, The airfall, Al Amiri Interchange & Bus Advertising with a total audience estimate of 2.3 million views.

"This promotional activity is expected to increase the awareness of the international community towards Indonesia and strengthen Indonesia's branding as a leading destination and a quality creative economy product producer that must be visited," said the former deputy governor of DKI Jakarta.

In addition to monitoring the promotion of Indonesian branding in outdoor media that can be seen by all world tourists, Menparekraf also held a business meeting with Qatar Airways, Qatar Investment Authority (QIA), Power International Holding (PIH), travel agents & tours of Middle Eastern operators, as well as meetings with diaspora and Indonesian students / students in Doha, Qatar.

Various business meetings held in Qatar are expected to attract investors and stakeholders to the tourism sector and the Indonesian creative economy (parekraf), and can collaborate with tourism business partners in Qatar to support economic revival and job opening which are targeted at 1.1 million in 2022 and 4.4 million in 2024.

This business meeting was held as an effort to realize the resilience of the tourism sector with the spirit of 3G from Sandiaga, namely Rapid Movement (Gercep), Joint Movement (Geber), and Working on All Online Potentials (Gaspol).

In Qatar, he will also discuss with the diaspora of creative economy actors, especially the culinary sector to continue to encourage Indonesian culinary to be present abroad and provide added value for Indonesia.

Sandiaga said that the large number of Indonesian diaspora in Qatar could certainly help achieve the Indonesia Spice Up the World program.

"Indonesia Spice Up the World has a target until 2024, which is the presence of 4,000 Indonesian restaurants abroad and also an increase in the export value of spices and spices to 2 billion US dollars," he concluded.