Tays Bakers Becomes Part Of The International Red And White Talent Selection Program To Compete In The 2023 Gothia Cup

Photo: Special

JAKARTA - PT Jaya Swarasa Agung Tbk or Tays Bakers (TAYS), a healthy snack producer from Indonesia that has penetrated the international market, provides its support for the International Red and White Proud program (BARATI Mendunia) in the Tays Bakers BARATI Road to Gothia Cup 2023.

This program is part of the 12 and 13-year-old footballer talent selection activation to enter the 2023 WORTI World Tour team to compete in the most prestigious youth football tournament, the World Youth Cup Gothia Cup in Sweden on 16-22 July 2023.

"We really support this selection and coaching program for athletes, because this program has not only formed a physical but also a strong Indonesian mentality, determination and dynamicism from a young age. As food producers, we certainly understand the importance of the role of healthy nutritional intake for young Indonesian athletes, and this collaboration is a tangible manifestation of our support and determination according to the motto Tays Bakers, healthy and taste," said Alexander Anwar, CEO of Tays Bakers.

Responding to this collaboration, the CEO of PT Bangga Merah Putih Mendunia, Krisna Wisnu Marsis said, his party really appreciates the support from Tays Bakers as an original Indonesian company that has gone international.

"TAYS and BARATI in this case have the same spirit. Developing the young talents of the successor to Indonesian football requires cooperation from various parties, and the support from Tays Bakers for young people at their golden age is important for their success as the nation's successors," said Krisna, in Jakarta, Tuesday, November 22.

The Tays Bakers BARATI Road to Gothia Cup 2023 tournament will be held on February 16-19 2023 in Bali, carrying the concept of sport and tourism. This tournament is also a selection event for players who will depart for the 2023 Gothia Cup in Sweden

Founded in 1998, Tays Bakers started its business with a 1-line production of wafer sticks with the Nitchi trademark. Now, the company continues to grow and has four product categories, namely Biscuit & Crackers, Rolled Wafer, Extendedwaffel Snack and Chocolate Conferenceary with various trademarks that are well known, one of which is the Crispy Product Panggang TRICKS.

Tays Bakers products have been exported to foreign countries, such as ASEAN, China, Taiwan, Korea, Australia, the Middle East, to the United States.