PT Blue Bird Tbk also contributed as an official mobility partner in the 2022 BrightspotMRKT annual event through the #WithYourBuddy activation activity.
Visitors can use a Bluebird special promo in the form of a 70 percent discount for various Bluebird services at the Matchsport event through the MyBluebird application.
PT Bluebird Tbk's Chief Marketing Officer, Mediko Azwar explained, as Blue Bird's official mobility partner, gave many promos of various Bluebird services at the Brighsport event. These include regular taxis (Blue Bird), executive taxis (Silver Bird), and logistics services (Bluebird Send) from and to the BRghspotMRKT.
"This promo can be enjoyed directly through the MyBluebird application starting from 3-6 November 2022, by entering the promo code BBKEBRIGHTSPOT and BBDARIBRIGHTSPOT," he said at a press conference, Friday, November 4.
In the 2022 BrightspotMRKT show, Bluebird and The Goods Dept also introduced thematic merchandise with the iconic design of classic Bluebird nuances in the form of t-shirts and totebags, which were the result of the collaboration of the two.
These products include collectible items of T-shirt merchandise and tote bags through online bookings on the official sales channels of The Goods Dept webstore and The Goods Dept applications, as well as official outlets of The Goods Dept in Shopee, Tiktok, and Tokopedia simultaneously starting on November 3, 2022, and will be present at the outlet The Goods Dept store in shopping centers.
"This merchandise can be obtained through online ordering on the official sales channel of The Goods Dept starting today," he said.
Furthermore, Mediko explained, through this collaboration, Blue Bird and The Goods Dept strive to increase pride in local products in order to realize the sustainability of the domestic creative innovation business as well as the progress of the nation.
"We hope that this collaboration can demonstrate Bluebird's positive role and contribution through sustainable innovation and creativity in creating every kilometer that means. 50 years Bluebird has been present across generations to provide land transportation services that are safe, comfortable, easy, and reliable and relevant according to the growth of the times in order to meet the needs of the Indonesian people," he explained.
Meanwhile, the founder of the MRKT Brightspot, Anton Wirjono, welcomed the collaboration with Bluebird.
Anton admits that he believes Blue Bird is the best choice of mobility partner that can provide safe, comfortable, and reliable services, with various interesting activities and services for loyal BrightspotMKT visitors.
"Through this collaboration, as a creative market that provides a youth creativity platform, BrightspotMRKT seeks to jointly bring the spirit of #LOKALDUKUNGLOKAL with a positive contribution through the creativity of Indonesia's young generation," said Anton.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
