With A Sales Capital For Handling, BNI-Business MSMEs For Exporting 10 Countries

Illustration (Photo: Doc. BNI)

JAKARTA - PT Bank Negara Indonesia (Persero) Tbk (BNI) strengthens its commitment to raise the performance of MSME players so that they continue to advance to class and penetrate the export market. One of the company's current MSMEs, namely Wiracana Handfan, is said to have succeeded in marketing products to 10 countries around the world.

BNI Corporate Secretary Okki Rushartomo said his party hoped that more export-oriented MSMEs would also be able to follow Wiracana's persistent example in seeking business development opportunities.

According to him, BNI as a global bank from Indonesia has various digital channels, networks, and complete mentoring programs to help MSMEs is not just good at home.

"We continue to look for other discourses to be the pride and representation of Indonesia abroad," he said in a written statement on Sunday, September 25.

Okki added, with craft MSMEs capable of producing quality goods, more foreign tourists will be curious and visit Indonesia.

"In addition, the foreign exchange from exports from MSMEs will also be a reserve for the government to maintain domestic economic stability in order to continue to encourage more positive macroeconomic growth," said Okki.

On the same occasion, Wiracana CEO I Wayan Wiraperdhana feels proud that he has been able to penetrate 10 countries, such as Spain, Japan, America, Mexico, Fiji, France, Germany, Australia, Italy, and several countries in Southeast Asia.

"I have been a customer of BNI for 20 years and they all help our business professionally so that it can develop like it is now," he said.

Wayan explained, during this economic recovery period he has started expansion with export performance reaching 50 percent of his abilities in normal conditions. In fact, several international buyers have started to dare to come to the production center of Wiracana in Bali to ensure the availability of Wiracana fans.

Of course with valuable lessons from the pandemic, we also penetrated the online retail market. Thus we can touch more customers who are difficult to reach with physical stores," he said.

Meanwhile, Wiracana has been able to produce 1,000 fanes per day with the help of advanced technology, namely in the form of an engraver laser. The implementation of this machine aims to increase product quantity and quality. The best fan results are also guaranteed by involving more than 70 local artists, whose design looks are very elegant.