Expand Market Share, 65 Percent Of Blu Customers Are Not From BCA Bank

President Director of BCA Digital, Lanny Budiati. (Mary Handayani/VOI)

JAKARTA - A subsidiary of the BCA Group, BCA Digital has succeeded in increasing the market share of the BCA Group through their platform, a digital bank called blu. This is evidenced by 65 percent of the total number of blu customers not from BCA banks.

President Director of BCA Digital, Lanny Budiati revealed that only 35 percent of blu customers came from BCA banks. The number of blu by BCA Digital customers is 806 thousand as of July 15.

"This is in line with our mission to increase its market share through the BCA Group. So it is proven that 65 percent of those who are not BCA bank customers are blue customers," he said at a press conference, Friday, July 22.

Furthermore, Lanny said that the majority of blu customers are GenZ with a percentage of 49 percent. Then, millennials are 39 percent, and GenX is 11 percent.

"Even baby boomers exist as blu customers, 1 percent. So in real terms, the demographics of our total customers are like that," he said.

Target Addition of Customers

Meanwhile, Head of Digital Business PT Bank Digital BCA Edwin Tirta targets customers or users of the blu platform to reach 1 million by the end of this year or grow 24.06 percent of the total users until July 15, 2022 which amounted to 806 thousand.

Furthermore, Edwin said that BCA Digital was not aggressive in setting the target for adding blu customers.

"We are targeting the total users to increase to approximately 1 million users by the end of this year. It's a little less aggressive, but we want quality customers, who actively use Blu and have balance," he said.

Not only that, said Edwin, total transactions are also expected to grow from the achievement up to July 15, 2022, which amounted to IDR 36.1 trillion in line with the addition of active customers.

Edwin also said that in the future the blu feature will be developed by focusing on improving the quality of services that accommodate customer needs. For example, by making ATM cards, both physical and virtual, adding a top up flash feature, and investing features that will work with the Moduit wealth management platform.