Customers Rarely Visit Branch Offices, Bank Sinarmas Owned By Conglomerate Eka Tjipta Widjaja Launches Digital Priority Service

Illustration. (Photo: Doc. Bank Sinarmas)

JAKARTA - PT Bank Sinarmas Tbk (BSIM) is developing digital priority services through the Simobiplus mobile banking application. This innovation was issued in line with the increasing number of customers visiting branch offices due to the COVID-19 pandemic.

Bank Sinarmas Digital Director Soejanto Soetjijo said, so far the priority services offered by other banks are only valid at branch offices. However, the bank owned by the conglomerate Eka Tjipta Widjaja sees that customer behavior has changed because they are more accustomed to transacting using mobile banking applications and visiting branch offices less frequently.

“Through this digital priority service, users will get different rewards according to their membership level. The higher the level, the more attractive the profit received is claimed," he said in an official statement, Tuesday, July 5.

Soejanto explained that the member level consists of four categories, namely Silver, Gold, Platinum, and Diamond. This level difference is measured based on the customer's total funds per month.

Silver members are customers with total funds of up to Rp. 20 million per month, Gold has funds of Rp. 20 million – Rp. 100 million, Platinum of Rp. 100 million – Rp. 1 billion, and Diamond has total funds of more than Rp. 1 billion per month.

Soejanto added that in the early stages of launching this service, Diamond members will get discounts of up to 50 percent for purchasing e-vouchers at SimobiPlus from various merchants, such as Tokopedia, Traveloka, Gojek, Grab, MAP, Starbucks, and H&M.

"In addition, customers can enjoy flash sale promos, birthday gifts, free cash withdrawals and free instant transfers between banks using BI Fast. After this we will continue to add priority service features according to customer needs," said Soejanto.

Bank Sinarmas President Director Frenky Tirtowijoyo added that all benefits or facilities will continue to be improved in line with the development of these services in the future.

"Through this digital priority service, we will always innovate in improving digital banking services without forgetting to serve and appreciate our loyal customers. We also hope that this service can continue to support the financial needs and lifestyle of customers more easily through digital banking," said frenky.