Sandiaga's Tips For Millennial Entrepreneurs: If A Product Is Criticized, Don't Block It, It's A Sign That People Love

Sandiaga Uno (Photo via Twitter)

JAKARTA - Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno attended a digital marketing training at Khairun University, Ternate, North Maluku.

There, Sandiaga introduced FAST, a term to become a successful entrepreneur in the modern era.

The term appeared when Sandiaga answered a question from one of the participants. The question is, the products displayed are very attractive when sold online, but do not match the original.

And this is a problem for the buyers.

"The concept of digital marketing goes back to what I call FAST. F from fathonah (intelligent), A from amanah, S from siddiq (honest) and T from tabligh (true)," said Sandiaga in his official statement, Friday, June 17.

Sandiaga suggested, participants do not need to worry if the products they sell get criticism from consumers. He considered it should be input. So that it can produce high quality and superior products.

"If we criticize our products, thank God, people love our products. Don't be blocked, don't be bullied, but instead become input for us," said Sandiaga.

On the other hand, Sandiaga invited participants to explore the potential apart from relying on the natural wealth of North Maluku Province, namely driving the creative economy. That way, there will be more job opportunities and the Indonesian economy will increase.

"North Maluku has extraordinary natural wealth but it will run out. So we have to fill it with creative economic activities whose resources never run out, namely our imagination and creativity," said Sandiaga.

"Be an agent of change, don't be a lying person. Opportunities are right in front of your eyes," he continued.