Ma'ruf Amin Asks Academics To Create A Marketing Strategy So That Muslim Fashion Products Can Be Absorbed By The Industry

Vice President Ma'ruf Amin. (Photo: Doc. Antara)

JAKARTA - Vice President Ma'ruf asked academics to make marketing strategies so that the Muslim fashion products produced can be absorbed by the industry. In addition, so that these products can compete in the domestic and global markets.

"University works must be absorbed by industry and need to be marketed with the right branding strategy, so that their uniqueness and excellence are increasingly recognized. And able to compete in domestic and foreign markets," he said at the virtual opening of the Road to Jakarta Muslim Fashion Week Seminar. , Wednesday, April 6th.

In addition to marketing strategies, said Ma'ruf, an environment and policies that support the fashion industry are also needed so that they can be sustainable.

"This includes a roadmap for sustainable Muslim fashion development, the implementation of Jakarta Muslim Fashion Week, for example, is one of the action plans to increase the added value of Indonesian Muslim fashion products," he said.

Ma'ruf said that although the Muslim fashion trend did not originate from Indonesia, it has now been adopted and developed according to the characteristics of each region and the character of Indonesian culture and still follows the rules of Muslim clothing.

"We can see that the style and uniqueness of Muslim clothing is different in each region of Indonesia. This cultural wealth also provides a great opportunity for Indonesia to become the creator of world fashion trends. As one of the leading industries of Indonesia's halal ecosystem," he said.

Furthermore, Ma'ruf also hopes that Indonesian Muslim fashion exports to the global market will be able to increase significantly in the coming years.

"Indonesia must be able to take the opportunity to become a world producer of halal products as stated by President Joko Widodo so that Indonesia becomes the world's halal production center by 2024," he explained.

On the occasion, Ma'ruf also appreciated the signing of an agreement between industry and academia as an effort to develop Muslim fashion in Indonesia. It is hoped that this collaboration can strengthen the existing ecosystem and have a broad positive impact.

"I am optimistic that with the various initiatives that have been and continue to be carried out by all parties, God willing, we will be able to jointly make Indonesia a mecca for world Muslim fashion in 2024," he said.