JAKARTA - In early 2022, PT Kosmetika Global Indonesia (PT Kosme) continues to innovate to develop its contribution to the country. Recently, at the Business Forum on Traditional Medicine, Health Supplement and Cosmetic Expo 2020 Dubai, PT Kosme as one of the participants from Indonesia also displayed its best innovations at the World Expo 2020 series in Dubai, a grand exhibition of international products from around the world.

"PT Kosme as one of the representatives of Indonesian products certainly wants to go all out to promote Indonesia's wealth in the world of beauty, body care and health made from traditional ingredients. It's time for the world to see Indonesia and one of the innovations is PT Kosme," said Shandy Purnamasari, owner of PT Kosme in press release, Friday 11 March.

He said that the opportunity to appear in Dubai would of course be fully utilized to showcase the company's innovations that have been carried out so far with the best brands. One of them is the maklon cosmetic product industry where PT Kosme has been known to be able to produce various types of cosmetic and body care products to produce many successful beautypreneurs with several brands such as MS Glow and Skin Theory and several other brands that have been accepted by the market.

"With the innovation and research that we have done, PT Kosme is ready to compete with other global companies to provide the best by bringing the name of Indonesia to go international," added Titis Indah Wahyu, Director of PT Kosme.

Appearing in Dubai, PT Kosme is serious about becoming one of the cosmetic maklon manufacturing companies that has several diversified businesses, from body care to health products made from traditional ingredients.

"Moreover, the world has recognized Indonesia as a country known for the best natural ingredients for health and beauty ingredients. Of course, by holding a roadshow to Dubai, Indonesian products will be known more abroad," said Titis.

The trend of world health products that continues to consistently explore the benefits of nature is certainly a golden opportunity to be widely known. Titis said she was sure that the Indonesian beauty and skin care products produced by PT Kosme would be well received by overseas markets through the World Expo Dubai.

Considering that this exhibition will be an entry gate for a wider market such as the Middle East, Europe and Asia Pacific markets as a barometer of the beauty and aesthetic business from around the world.

"We have obtained several potential buyers who before we left for Dubai claimed to be interested in receiving our products that combine the advantages of natural materials with the latest technology," added Titis who hopes that the event in Dubai will be able to increase sales as well as brand awareness of PT Kosme not only in Indonesia, but to foreign countries.

Achieving higher success than before has become PT Kosme's hope in 2022. In addition to staying focused on the growing cosmetic tolling industry, the company is also ready with the best innovations.

"The exhibition in Dubai will be a stepping stone for PT Kosme to go further abroad and strengthen the domestic market," concluded Titis.


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