Rhenald Kasali And Andy Noya Become Sido's Rejection Capsule Ad Stars Appear, Irwan Hidayat: They Are Reputable Figures

Andy Noya, Irwan Hidayat, and Rhenald Kasali. (Photo: Doc. Sido Appears)

JAKARTA - Rhenald Kasali and Andy F. Noya were lined up to be advertising stars for one of the products of PT Industri Jamu and Pharmacy Sido Muncul Tbk (SIDO), Tolak Angin Kapsul. The process of shooting the advert for the herbal medicine was carried out on Wednesday, February 16th.

Director of Sido Muncul Irwan Hidayat said the Tolak Angin advertisement was a routine job carried out by Sido Muncul. Moreover, currently the Omicron variant of COVID-19 is still haunting the people of Indonesia.

According to Irwan, the figures of Rhenald and Andi were chosen because both of them have good reputations and experience in Indonesia.

"They are people who have a reputation. They are also able to convey well to explain what their products are like," said the bespectacled man.

Irwan said that in the Tolak Angin product this time, his party had a new concept. The reason is, Tolak Angin, which was previously only liquid, is now in capsule form.

"We have a new product, namely Tolak Angin in the form of soft capsules. Then sugar-free," said Irwan.

Andy Noya in his statement said that he was willing to be a star in Tolak Angin's advertisement because the quality of his products could be proven. According to him, this product is made based on scientific studies and has been proven through very high public trust.

"I see this as a good product, because I don't believe in something real, but rather something that is good for society. Mr. Rhenald and I have an honor to educate people to take care of their health with products that have been tested, trusted and of course this are Indonesian products," said Andy Noya.

Meanwhile, Rhenald Kasali said that when he was studying in America about 30 years ago, his parents provided him with Tolak Angin.

"I went to school in America. My parents provided me with powder. I didn't know what Tolak Angin was, but I believed it because my parents believed it," said Rhenald.

After finishing college, Rhenald then met with Irwan Hidayat because he was offered to be the star of Sido Muncul's product advertisement.

"I was offered, I didn't take a long time. I believe, this product is good. It's not too difficult to decide," concluded Rhenald.