No Need To Go Abroad, Goods

Photo: Doc. The Luxe Culture

JAKARTA - Who doesn't know well-known brands such as Louis Vuitton, Balenciaga, Bape, Off White and other well-known brands? Hypebeast children certainly know these brands.

Hypebeast itself is a slang word that describes someone who is obsessed and can do anything to get fashion brands to achieve the hype. Usually, this hypebeast is always associated with expensive brands and is always discussed by millennials, especially in the world of street and urban fashion.

In contrast to previous times, to get original and high end brands, we have to go abroad to get the desired goods.

However, for now, we don't need to go far and spend a lot of money, because in Indonesia, many retail stores have started selling these well-known brands, one of which is The Luxe Culture.

The Luxe Culture, which has an Instagram account @theluxeculture.id, has offered goods with well-known brands such as Louis Vuitton, Balenciaga, Off White, Gucci, Dior and other hypebeast items.

Erick and Oktavianus Surya, who are the owners of The Luxe Culture, were inspired to start this retail business because they found it difficult to find the high-end goods they wanted in Indonesia. Until finally, this retail business was formed.

"The thing is, we are looking for hypebeast items on the market and no one sells them. So, if we are looking for hypebeast items, it's a bit difficult to find them in Indonesia. the person who provides the goods, that's it," said Erick as one of the owners of @theluxeculture.id in a written statement, Monday, February 14.

The Luxe Culture first opened in 2016. Initially, The Luxe Culture did not yet have its own store, this shop was only present at certain exhibitions and only sold through Instagram social media.

"In the past, sales were only for exhibitions, we also started selling by posting items on Instagram Feeds in 2016. We only sold from Instagram, from Google too. Then, at the exhibition, we only brought booklets, like photos. So people choose which album they want, and then we will order it. At first we just used the pre-order system," continued the owner @theluxecultre.id.

Running for almost 6 years, The Luxe Culture already has 2 offline stores located in Jakarta and Surabaya. Not only buying through the offline store, this @theluxeculture.id can be ordered through Tokopedia or the official website at www.theluxeculture.com.