Prime Product Of Property Developer Conglomerate Trihatma Haliman Summarecon Serpong President Jokowi Visits

President of the Republic of Indonesia, Joko Widodo. (Photo: Doc. Summarecon)

JAKARTA - Summarecon Serpong, one of the business units of PT Summarecon Agung Tbk, has again recorded an achievement through its superior property product which won two awards at once, namely Gold Winner for Rainbow Springs CondoVillas product at the FIABCI Indonesia - REI EXCELLENCE AWARDS 2021 event held by FIABCI ( Fédération Internationale des Administrateurs de Biens Conseils et Agent Immobiliers) Indonesia and Real Estate Indonesia (REI).

The uniqueness of this residential product is not only appreciated by experts in the fields of property, city planners, architecture and the environment, it has even received appreciation through a visit and review by the President of the Republic of Indonesia, Joko Widodo (Jokowi) as part of a comparative study on the development planning of the State Capital ( IKN) is new in East Kalimantan.

The visit of the President of the Republic of Indonesia, Mr. Joko Widodo to Rainbow Springs Condovillas on December 24, was warmly welcomed by the President Director of Summarecon, Adrianto P Adhi and Executive Director of Summarecon Serpong, Magdalena Juliati.

The President was accompanied by Minister of National Development Planning Suharso Monoarfa, Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan, Minister of State Secretary Pratikno, Minister of Investment/Head of the Investment Coordinating Board Bahlil Lahadalia, Governor of Banten Province Wahidin Halim, and Regent of Tangerang Regency Ahmed Zaki Iskandar.

Rainbow Springs Condovillas is considered to have an advantage in building a new type of property product that is able to support ecosystem sustainability and is environmentally friendly. On this occasion, President Director Summarecon had the opportunity to explain some of the features of Condovillas to the President, namely the concept of green building, revitalizing lakes and using renewable energy.

Summarecon Serpong through Rainbow Springs Condovillas has succeeded in proving innovation in presenting its superior property products. On Monday, 20 December 2021, at Ciputra Artpreneur Jakarta, Summarecon Serpong won two awards, namely Gold Winner for Rainbow Springs CondoVillas products at the FIABCI Indonesia - REI EXCELLENCE AWARDS 2021 event held by FIABCI (Fédération Internationale des Administrateurs de Biens Conseils et Agent Immobiliers) Indonesia and Real Estate Indonesia (REI).

This appreciation event is an activity to award the best property works as well as a place to promote quality products for developers in Indonesia. Furthermore, this stage is the gateway to the world-class property award, namely the FIABCI Prix d'Excellence Awards 2022 where previously Summarecon Serpong has managed to bring home 3 gold trophies at this international event.

This award is carried out on an ongoing basis, apart from being an appreciation for developing the best products, it also opens up opportunities for national developers to compete at the world level. Summarecon Serpong together with several other developers have previously gone through a selection with strict criteria and international standards as well as an assessment from a jury of experts in the fields of property, city planners, architecture and the environment.

CondoVillas is considered to have advantages and won the Gold Winner for two categories at once, namely the Environment Category and also the Residential Low Rise Category. The award was received directly by the Executive Director of Summarecon Serpong, Magdalena Juliati at the hybrid event.

Magdalena Juliati, Executive Director of Summarecon Serpong explained, the initial idea of the Rainbow Springs CondoVillas concept came from the ideas and innovations of Summarecon who saw that there was a gap in property products on the market, namely landed houses and apartments, where the availability of land in urban areas was limited.

"We see that this gap needs to be adjusted to the culture and habit of living in Indonesia, which led us to create a new residential concept called Condovilla and brought Summarecon to be a pioneer in creating similar residential trends in Indonesia," he said in a written statement, Wednesday, January 19.

"This different, special innovation that can answer the needs of property consumers is the key to success so that this new type of property product can be accepted by the market, even being the right answer during the post-pandemic lifestyle shift. Of course, the presence of Rainbow Springs CondoVillas itself has a significant ecological contribution. important and have economic, socio-cultural and environmental sustainability," he added.

Adrianto P Adhi, President Director of Summarecon added, Summarecon Serpong's achievement through Rainbow Springs CondoVillas which won an award at the FIABCI Indonesia - REI Excellent Awards 2021 is a real proof of hard work in presenting innovative and quality property products for the community, as well as being insightful. environment.

"This CondoVilla is also now a reference for other developers and seems to be a new type of property product category in Indonesia. Various appreciations and recognitions have been obtained throughout the Summarecon development area, from Kelapa Gading, Serpong, Bekasi, Bandung, Bogor, to Makassar will increase our enthusiasm to continue to contribute to the nation, especially in the Indonesian property industry," said Adrianto.

Rainbow Springs CondoVillas, which is a manifestation of Summarecon Serpong's innovation, is the first residential residential product in Indonesia where the design adapts the living habits of Indonesian family culture, which dominantly lives in landed houses and is transformed into a low-rise residential form equipped with a service area to dedicated parking, with landscape support. green and outdoor facilities for social interaction of residents.

The building concept is adaptive to Indonesia's tropical climate, and has proven to be quite ideal for housing in the current pandemic conditions, due to the openings on each side of the building so that air can flow properly.

CondoVilla is located in The Springs residential area, Summarecon Serpong, can be reached within 21 kilometers from the capital city of Jakarta, and only two kilometers from the Jakarta - Merak toll gate. CondoVilla is here by combining the concepts of condominium (residential) and villa (place to rest). Introduced for the first time to the community as a friendly residential concept for everyone, from toddlers to senior citizens, which went on sale for the first time in November 2015.

Standing on a total area of 8.2 hectares, directly adjacent to the revitalized sand dug lake. In addition to providing beauty benefits, it is hoped that this lake will be able to participate in the conservation of the ecosystem that has been formed and at the same time improve the edge of the lake with better vegetation.

This lake also has a special function, namely to reduce the surface temperature of this residential area. This lake also has a function as a retention pond, maintaining groundwater quality, preventing flooding, aesthetics, and irrigation.

To realize modern housing that supports the formation of a healthy ecosystem, the total building area in the entire area is only 30 percent of the area. The remaining 50 percent is for green open space and 20 percent is in the form of facilities, roads and circulation. So that the parks and public facilities are very adequate, and can accommodate the needs of the residents to exercise and socialize.

With a green open area of half of the total area, this residential area has developed not only as a comfortable residence, but also as the lungs of the city.