This Is The E-Commerce That Is The Choice Of The Indonesian People

Illustration. (Photo: Unsplash)

JAKARTA - The e-commerce industry in Indonesia is constantly changing over time and is growing rapidly. Competition among industry players is getting tougher.

Moreover, the pandemic situation which is still not over, has pushed people to rely more and more on technology to meet their needs and carry out their daily routines.

E-commerce players also continue to compete to bring innovations, new features, and promos to provide the most comfortable online shopping experience for consumers.

Jakpat, one of the online survey applications in Indonesia, conducted research related to the marketplace “Who is the Most Satisfied Customer?” to 1,106 respondents during the period 19-25 November 2021.

The assessment of the level of customer satisfaction is based on 5 criteria. Among them, promos, apps experience, trusted, assortment and delivery.

As a result, Tokopedia was ranked at the top with a score of 4.53 out of 7 Likert scale points. Second place and so on, occupied by Shopee (with a score of 4.47), JD.ID (5.38), Lazada (5.33), Blibli (5.32) and Bukalapak (5.13).

Tokopedia also occupies the top position for a marketplace that offers a variety of quality products. From 7 points on the Likert scale, Tokopedia got a score of 6.07. Meanwhile Shopee 5.95, JD.ID 5.38, Lazada 5.33, Blibli 5.32 and Bukalapak 5.13.

E-commerce business prospects

Bank Indonesia projects the value of e-commerce transactions in 2022 to reach IDR 530 trillion. This figure has increased dramatically compared to the projection in 2021 which is estimated to reach Rp403 trillion.

Executive Director of the Indonesian E-Commerce Association (idEA), Arshi Adini, said he was optimistic that the value of e-commerce transactions of IDR 530 trillion could be achieved next year. This is driven by people's preferences for online shopping, the development of digital payment services, and innovations made by e-commerce platforms.

"We are optimistic, even if we look at the digital sector more broadly, there is currently a very large opportunity to achieve this number. The development of the e-commerce industry is currently growing faster than many parties predict. People feel the benefits and efficiency offered by the e-commerce industry. commerce, thus encouraging extraordinary growth in terms of sellers, consumers and transactions," said Arshi in a written statement, Friday, December 17.

Arshi added, currently people's dependence on digital platforms is no longer at the educational stage. People have already felt the benefits, convenience and efficiency offered by the digital industry.

This will encourage increased transactions. Here, the role of the digital industry, especially e-commerce, in encouraging economic recovery through transactions, is very large.