LPEI Helps Expand UKM Food And Beverage Market Access To Singapore And Malaysia

Illustration. (Photo: Doc. Antara)

JAKARTA - The Indonesian Export Financing Agency (LPEI) or Indonesia Eximbank cooperates with the Surabaya Export Center of the Indonesian Ministry of Trade to open market access for the food and beverage business sector (mamin) made in Indonesia in Singapore and Malaysia. Exploration of access expansion in the form of business matching is carried out through the Business Indonesia Singapore Association (BISA), which is a distributor of Indonesian food and beverage products to Singapore, as well as buyers from Malaysia.

On this occasion, buyers from Singapore and Malaysia were accompanied by Trade Attaches from Singapore and Malaysia. The business matching, which was held online, involved 21 business actors in the food and beverage sector from various provinces who were also foster partners of the Coaching Program for New Exporters (CPNE program) from 2016 to 2021.

The Head of the LPEI Consulting Services Division, R. Gerald Setiawan Grisanto, said that by doing this business matching, it is hoped that business actors will get new market access opportunities.

"In addition, this activity bridges the fulfillment of the need for information that must be known by Indonesian business actors directly from potential buyers, product types, product quality standards, other requirements desired by the market in Singapore and Malaysia, as well as other experiences experienced," said Gerald, in a written statement, Thursday 16 December.

LPEI has a series of integrated programs to help overcome the obstacles and obstacles faced by export-oriented SME actors from both financial and non-financial aspects, known as the Consulting Services Program.

"We provide training through the CPNE Program for export-oriented SMEs or those who have not exported independently, seek market opportunities in the digital era through the Marketing Handholding Program, and mentoring groups/clusters that have the potential to carry out production activities of superior commodities in a sustainable manner with the aim of increasing capacity of local communities and development of village superior commodities through the Foreign Exchange Village Program. Our motto is #LokalyangWorldwide," said Gerald.

Gerald further explained that the LPEI/Indonesia Eximbank fostered partners who are considered to be ready or bankable can be given financing while still paying attention to the financing aspects carefully and thoroughly.

For example, there are CPNE fostered partners from Central Java who are engaged in the shell charcoal briquette commodity sector, getting PKE SME financing facilities in this pandemic era. And the existence of these facilities helps its operational activities and can even export to the Middle East Asia region.

As the Special Mission Vehicle (SMV) of the Ministry of Finance of the Republic of Indonesia, LPEI/Indonesia Eximbank cooperates and synergizes with relevant ministries and institutions to provide the best solution for financial and non-financial export-oriented SMEs to help improve the competitiveness of products and services in Indonesia. global market.

As of November 2021, there are 2,706 SME players from 15 cities who have attended both hybrid and online training and 75 business actors who have successfully made their first export through the CPNE Program.