Did You Know, Tokopedia Is The E-Commerce Champion In The Third Quarter Of 2021 According To The IPrice Report, Bukalapak Is In The Third Position

Illustrations. (Photo: Doc. IPrice)

JAKARTA - The pandemic momentum has forced almost all fulfillment of basic needs and various other activities to be diverted through digital services. One of them is shopping through e-commerce.

E-commerce continues to develop, including its competitive map during the third quarter of 2021. This is summarized by the online shopping aggregation site, iPrice, which has updated its Indonesia E-Commerce Map data for the third quarter of 2021.

iPrice also collaborates with App Annie and Similarweb to find out the ranking of e-commerce applications on the iOS and Android platforms, as well as the average monthly website visits.

According to the iPrice report, quoted on Sunday, November 28, local and regional e-commerce are still evenly matched in the top 10 e-commerce rankings with the highest number of monthly website visitors. This latest iPrice report reveals that 5 local e-commerce sites have made it into the top 10 rankings, with Tokopedia in first place with 158 million monthly website visitors.

Then, Bukalapak is in third place with 30 million monthly website visitors, Blibli is in fifth place with 16 million monthly website visitors, Ralali is seventh with 5 million monthly website visitors, and Bhinneka is in eighth place with total website visitors. 4 million monthly.

Tokopedia's local e-commerce has managed to dominate as e-commerce with the highest number of monthly website visitors since Q1 2021. The merger conducted by Tokopedia with online transportation company Gojek in early 2021 is considered to have a positive impact on increasing traffic to the Tokopedia website.

In a meeting of the Board of Governors of Bank Indonesia in mid-November, BI Governor Perry Warjiyo revealed that the growth of e-commerce transactions in the third quarter of 2021 reached IDR 58.2 trillion. Meanwhile, in the second quarter of 2021, it was Rp. 75.4 trillion.

"The total value of e-commerce transactions recorded by the central bank in the last nine months was IDR 185.2 trillion. Bank Indonesia is optimistic that the total value of e-commerce transactions this year can grow by 48.4 percent yoy or in nominal terms to reach IDR 395 trillion," said Perry Warjiyo.

iPrice also summarizes local and regional e-commerce that has succeeded in dominating the digital market in Indonesia. Based on the ranking of applications on the iOS and Android platforms, there are 5 local e-commerce that managed to be in the top 10 e-commerce applications most widely used by the Indonesian people, namely Tokopedia, Sociolla, Bukalapak, Blibli, Matahari, and My Hartono.

Shopee, a regional e-commerce company that operates in almost all countries in Southeast Asia, is ranked first in the ranking of e-commerce applications on the Play Store and App Store.

Popularity on social media

E-commerce players are now also using social media as a marketing strategy for business people in Indonesia. In the third quarter of 2021, if we look at the popularity of e-commerce through Twitter social media, Tokopedia managed to rank first with a total number of 900 thousand followers, followed by Shopee with 600 thousand followers and Blibli with 540 thousand followers.

While on the Instagram platform, Shopee survives as the e-commerce with the highest popularity on the platform. Shopee has a total of 8 million followers, followed by Tokopedia with a total of 4 million followers, Lazada with a total of 3 million followers, Blibli with a total of 1.9 million followers, and in fifth place Matahari follows with a total of 1.7 million followers. These five e-commerce sites have managed to maintain their popularity on Instagram consistently since the third quarter of 2020.

Based on the data iPrice has collected to date, local e-commerce is performing very well and continues to set new records every year.

The latest research results from Google, Temasek and Bain & Co in the e-Conomy SEA 2021 report state that e-commerce will be the main driver of Indonesia's digital economy in 2021. This is reflected in the sector's gross merchandise value (GMV) which is estimated to reach 53 billion USD by the end of 2021, and it has been predicted that by 2030, Indonesia could have a GMV value 2 times greater than the current GMV of Southeast Asia.