BRI Partners with Plataran Indonesia to Present "BRI Wellness Experience", Supports Healthy Lifestyle and Strengthens Wellness Ecosystem

Implementation of BRI Wellness Experience in City Forest by Plataran, Central Jakarta/ Photo: Dok, BRI

JAKARTA - In the midst of the increasing trend of healthy and wellness lifestyles in Indonesia, BRI strengthens its commitment to bring added value to the community through strategic collaboration with Plataran Indonesia in the implementation of the BRI Wellness Experience. An immersive wellness garden experience for the first and largest in Jakarta which took place on July 16-19, 2026 at Hutan Kota by Plataran, Central Jakarta.

Present at the opening of the BRI Wellness Experience were the Minister of Tourism of the Republic of Indonesia Widiyanti Putri Wardhana, Director of Network and Retail Funding of BRI Aquarius Rudianto, Founder & CEO of Plataran Indonesia Yozua Makes, Editor in chief of National Geographic Indonesia Didi Kaspi Kasim and COO 20FIT Group Novi Eastiyanto.

Carrying the concept of "Jakarta's First and Largest Immersive Wellness Garden Experience", this activity presents a collaborative space that integrates health, fitness, nature, entertainment, and lifestyle in one ecosystem.

During the four days of the event, the public can enjoy more than 30 premium brands as well as various wellness activities designed to encourage a healthy lifestyle while strengthening the interaction between communities, business actors, and the public.

Various activities presented include Fitness & Wellness Exhibition, Body & Mind classes such as yoga, mat pilates, meditation with Maya Hasan, pound fit, step box, PlataRox - Hybrid Hyrox, community run through PlataRun and Plataran Junior, talkshow themed nutrition, wellness and stem cells, to wall climbing experience.

This event was also enlivened by an intimate concert featuring Yura Yunita, Judika, and Tony Wenas, as well as the signing of a strategic agreement between National Geographic Indonesia and Plataran Indonesia.

Director of Network & Retail Funding BRI Aquarius Rudianto said, the company's presence in the BRI Wellness Experience is a manifestation of its commitment to continue to be present in the community, not only as a financial institution, but also as a partner that supports the improvement of the quality of life of the Indonesian people.

"We believe that physical health, mental health, and financial health are the three important foundations in building a better future. When people live healthy, they will be more productive, more creative, and have better ability to achieve well-being," said Aquarius.

According to him, through the BRI Wellness Experience, BRI wants to present a collaborative space that brings together communities, business actors, merchants, and the public in a positive and productive ecosystem. In addition to enjoying various sports activities, mindfulness, wellness classes, and inspirational talkshows, visitors can also experience the ease of transacting through the BRI digital payment ecosystem, ranging from BRImo, debit cards, credit cards, to QRIS BRI. BRI also presents various attractive promos in the form of cashback, discounts of up to 35% at certain tenants, as well as a raffle with a total of IDR 250 million.

"For us, this is not just about an activity. This is part of BRI's efforts to continue to strengthen its role as a financial partner in every aspect of people's lives, including in supporting a healthy lifestyle that is increasingly developing in Indonesia," added Aquarius.

He added that the collaboration with Plataran Indonesia shows how the synergy between the financial sector, the business world, and the community can create greater added value, not only for the people present, but also for economic growth, empowerment of MSMEs, and strengthening the national business ecosystem.

Meanwhile, Plataran Indonesia Founder & CEO, Yozua Makes said that the implementation of the BRI Wellness Experience is a tangible manifestation of the spirit of Indonesia Incorporated, namely collaboration between SOEs, the private sector, and the government in presenting innovations that provide benefits for the community.

"Wellness has now become part of people's lifestyles, no longer just a recreational activity. Together with BRI, we present a platform that connects nature, culture, community, hospitality, and entertainment in one comprehensive experience," said Yozua.

Minister of Tourism Widiyanti said that the holding of the event was one of the main drivers in promoting the great potential of sports and wellness tourism in Indonesia.

"In the midst of the rapid penetration of artificial intelligence (AI) in daily life, people actually crave an authentic balance in the real world. This phenomenon gives birth to trends that are mutually contradictory but mutually reinforcing," said Widiyanti.

BRI Wellness Experience is open to the public with an exhibition area that operates from 09.00-21.00 WIB, while various activities start from 06.00 WIB. Information regarding activity schedules, ticket purchases, and registration can be accessed through the official channel of Plataran Indonesia. (ADV)