JAKARTA - PT Kredit Utama Fintech Indonesia (RupiahCepat) strengthens its commitment to supporting the improvement of public literacy through the corporate social responsibility program GROW with RupiahCepat, by providing a reading corner facility at SD Muhammadiyah Worawari, Kulon Progo Regency, Yogyakarta Special Region.
This initiative is based on the importance of strengthening basic literacy from an early age. Based on the data of the Programme for International Student Assessment (PISA) 2022, the reading ability of Indonesian students is still relatively low, ranking 63rd out of 81 countries in the world and 6th in ASEAN.
The value of Indonesian students' reading ability only reaches 359, this figure is far below the average of members of the Organisation for Economic Co-operation and Development (OECD). This condition shows that increasing reading interest and the ability to understand information is an urgent need in preparing a younger generation that is more adaptive and critical.
Through this program, RupiahCepat provides reading corner assistance in the form of shelves and reading books which are expected to be a fun learning tool and encourage a reading culture in the school environment. This activity involves 49 students and 13 teachers of Muhammadiyah Worawari Elementary School.
Director of PT Kredit Utama Fintech Indonesia, Anna Maria Chosani, said that reading literacy is an important foundation in forming the ability to think and understand information.
"We believe that building a reading habit from an early age is an important step in shaping a generation that is more critical and able to understand various information well. Through this reading corner, we hope that students have wider access to useful reading materials," said Anna.
The head of SD Muhammadiyah Worawari, Sri Pujilestari, also appreciated the support.
"This reading corner is very useful for our students in increasing reading interest and expanding their horizons. We hope that this facility can be optimally utilized as part of the daily learning process," said Sri.
In addition to the provision of literacy facilities, RupiahCepat also complements this activity with an interactive educational session that discusses simple and contextual financial management for children, such as the importance of saving and understanding the difference between needs and wants. The material is delivered through a fun approach, including educational videos, discussions, and games.
Provide Financial Literacy to Students through Pindar Teaching
At the higher education level, RupiahCepat also participated in the "Pindar Mengajar: Smart Management, Wise Transaction" education program organized by the Indonesian Joint Funding Fintech Association (AFPI) together with the academic community at the Nahdlatul Ulama University of Yogyakarta, which was attended by hundreds of students.
In this activity, Rupiah Cepat delivered material focusing on personal financial management, including cash flow management, simple budgeting principles, and the importance of setting spending priorities to avoid consumer behavior. In addition, students are also equipped with an understanding of the wise and productive use of digital financial services, including for needs that provide added value such as education or business development.
Anna added that education at the university level is a strategic step in building a younger generation that is better prepared to face the digital financial ecosystem.
"Students are a group that is active in utilizing digital financial services. Therefore, it is important for us to ensure that they not only have access, but also a strong understanding so that they can use these services wisely, responsibly, and productively," added Anna.
Through these two activities, Rupiah Cepat emphasized its commitment to supporting the improvement of people's literacy in general, both basic literacy and financial literacy, as part of efforts to encourage a smarter, more inclusive, and responsible community in utilizing financial services in the digital era.
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