JAKARTA - As awareness of the importance of self-care increases, hair care is no longer only focused on strands of hair, but starts with scalp health as the main foundation.
Modern lifestyles, exposure to pollution, use of hair styling, and daily stress levels can affect the balance of the scalp and trigger various problems, such as dandruff, hair loss, and hair that looks less voluminous. Therefore, scalp care is an essential step in today's hair care routine.
Responding to this need, Watsons Indonesia presents Hair System by Watsons, as a hair and scalp care solution with ScalpTECH™ technology. A science-based system that works holistically to help purify the scalp, strengthen the hair, and provide deep hydration to create a healthier scalp condition.
Enriched with Scalpbiotech™, Peptide 4.0, and 4D Hyaluronic Acid, this range presents a clinically proven dermo scalp care approach. For optimal results, Hair System by Watsons is designed in a 4-step treatment routine, namely:
1. Scrub for exfoliation and removing dirt buildup on the scalp
2. Shampoo to clean and nourish the scalp as needed
3. Treatment to repair damage and maintain the moisture of the hair and scalp
4. Tonic to stimulate and strengthen the scalp to be healthier
As part of its commitment to educating and providing a more comprehensive experience for consumers, Watsons also introduced this innovation in the Derma Lab Station series of events. The launch of the Hair System by Watsons product is part of the Derma Lab Station, Watsons' first event focused on skin care, which took place from April 13-19, 2026 at Central Park Mall, Lower Ground, Terra Atrium.
To provide education to consumers about the importance of taking care of hair from the scalp, Watsons presents a talk show session on Saturday, April 18, 2026. This talk show session presents derma and skin experts, dr. Nadia Alaydrus, M.Kes., A3M, Dipl. AAM. who provide education about the causes and importance of taking care of the skin from the root.
"Many people are still focusing on hair shaft care only, even though the health of the hair is determined by the condition of the scalp. An imbalance in the scalp can trigger dandruff, hair loss, to less optimal hair growth. Therefore, it is important to treat the scalp thoroughly as the basis for healthy hair," said dr. Nadia.
Not only Dr. Nadia, Dewi Setyandari as Senior Brand Manager Own Brand and Meltrin Hurabarat as Communication & Media Manager from Watsons Indonesia were also present at this talk show session.
"At Watsons, we understand that consumer needs are evolving, including in terms of hair care, which is now increasingly focused on scalp health," Meltrin added.
Dewi Setyandari explained, the ScalpTECH™ technology from Hair System by Watsons is presented to provide an effective solution that is relevant to today's lifestyle.
"Of course by providing thorough care from the roots for healthier and stronger hair," he said.
In addition to education through the talkshow session, at the Derma Lab Station event, visitors can also enjoy free hair stylists at the Watsons booth, with a minimum purchase of any Watsons product worth Rp. 150,000. This program is part of a more interactive shopping experience, so consumers can immediately experience a pleasant experience when shopping at the Derma Lab Station event.
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