JAKARTA - The China Cyberspace Administration (CAC) is holding a "Qinglang" digital operation targeting anti-family value promotion content to show off wealth from today to one month ahead to create a harmonious digital environment during the 2026 Chinese New Year.
According to a report by the Chinese state media, this operation will regulate "evil" digital content that triggers negative emotions such as promoting "fear of marriage" and "anti-birth" that can trigger conflicts and gender conflicts.
Content with popular family conflict narratives and storylines will also be regulated.
This digital content includes the themes of "parents being biased", "in-laws and in-laws conflict", and "sibling fights" that exploit family and intergenerational conflicts.
CAC labels this content as "digital garbage" and "low-quality content" just to increase the number of viewers.
Other content such as "shopping for Chinese New Year needs" and "Chinese New Year traditions" to show off wealth excessively will also be regulated because it only highlights economic disparities and triggers social conflicts.
CAC will also minimize the war between fans or "fan circles" in cyberspace that take advantage of special Chinese New Year events such as the Spring Festival Gala, Chinese New Year films, and popular sports events.
Content that promotes superstition such as rejecting bad luck, "Tai Sui" which is Chinese astrology, online fortune-telling and fortune-telling services will also be the target of "Qinglang" operations.
CAC instructed digital platforms to enforce discipline by forming a special working team and strengthening monitoring on the main page, popular search lists, content recommendations, timelines, and comment columns.
Chinese New Year or Imlek is a period where many Chinese people return from big cities to their hometowns for reunions and spend time with their families.
Operation "Qinglang" is also aimed at allowing families to enjoy the Lunar New Year holiday with minimal social conflicts.
Operation "Qinglang" is also one of the Chinese government's efforts to increase the declining birth rate.
The National Bureau of Statistics of China in January 2026 reported that the birth rate in 2025 fell to 5.63 births per 1,000 residents, below the record low of 2023 at 6.39 per 1,000 residents, so that China's population shrank by 3.39 million people.
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