Doom Spending: Impulse Spending Among Gen Z is Increasing

Jakarta - In recent times, a phenomenon known as doom spending has emerged, which is the habit of shopping impulsively and unplanned. Usually this behavior is driven by anxiety, despair, or uncertainty about the future, especially economic conditions.

In the context of doom spending, spending becomes a way to get instant satisfaction that gives the illusion as if they are still in control of their life situation. Unfortunately, this action can actually worsen the financial situation in the long run.

So why are these behaviors so common today?