JAKARTA - The Ministry of Tourism is striving to promote special interest tourism products such as wellness, gastronomy, and marine tourism to celebrate the 80th anniversary of the Republic of Indonesia.
"To commemorate the 80th anniversary of the Republic of Indonesia, our promotions are not limited to discounts or product sales, but rather to highlight the existence and value of Wonderful Indonesia's co-branding partners' products in each event area, namely wellness, gastronomy, and marine," said Ni Made Ayu Marthini, Deputy for Marketing at the Ministry of Tourism, when contacted by ANTARA in Jakarta on Saturday.
Made cited the Ministry of Tourism's plan to hold an Indonesian Independence Day event with co-branding partners on August 16-17, 2025, to promote gastronomy in two locations: Kidzania in Jakarta and Canna Beach in Bali.
Visitors can experience Indonesian gastronomy through delicious canapés created with products from Wonderful Indonesia's co-branding partners. Canapés are appetizers typically featuring a small piece of bread or biscuit and topped with a sweet or savory topping.
The innovation presented is expected to inspire menus and open up new trends in the culinary industry.
Made explained that the event will be divided into three areas: the wellness area, the gastronomy area, and the marine area. Various exciting activities have been prepared, which are expected to raise public awareness and provide added value for partners.
"This way, steps to advance Indonesia can begin with upgrading tourism," he said.
Furthermore, the Ministry of Tourism has also coordinated with the Indonesian Hotel and Restaurant Association (PHRI) to offer promotions and various attractive tour packages. Hotels are also offering promotions of up to 80 percent off to celebrate Indonesia's Independence Day.
Made continued, explaining that the Ministry of Tourism also invites the Indonesian public to experience various attractions and charms #DiIndonesiaAja at several Karisma Event Nusantara (KEN) festivals throughout August 2025, including the Pacu Jalur Festival, which will be held on August 20-24, 2025.
Meanwhile, regarding travel targets for the 80th Indonesian Independence Day holiday, Made believes that designating August 18th as a national holiday will increase the number of holidays (long weekends).
"With various events and programs for the Indonesian Independence Day, we hope that this long weekend will increase the number of domestic tourist trips by 11-15 percent," Made said.
The Ministry of Tourism also hopes that domestic tourist trips will reach 80,256,000 by August 2025.
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