JAKARTA - As an effort to support children with sensitivity to cow's milk to keep growing healthy, active and confident to achieve dreams, Kalbe Nutritionals through Morinaga Soya presents a series of Soyalympic Doors of Future 2025 activities. This educational and competition program has been held at 12 points in Indonesia, and today it peaked at The Final Game Soyalympic Door of Future 2025 which was held at Playtopia Gandaria City, Jakarta.
Through the Soyalympic Door of Future 2025, Morinaga Soya wants to prove that children who are sensitive to cow's milk still have the same opportunity to appear confident in achieving their dreams. This activity is part of the sustainable initiative Your Choice, Their Future which encourages parents to be more confident in choosing the right nutrition for children, because today's small choices will determine their future.
"Soyalympic is not only a sporting event for children who are sensitive to cow's milk, but also a symbol of the inclusive movement to change fear into enthusiasm. We want to ensure that every child, can still grow healthy, active, and believe in achieving their dream," explained Betzylia Wahyuningsih, Brand Manager of Morinaga Soya, in his statement, Friday, July 4.
Sensitive to cow's milk, known as cow's milk allergy (ASS), is one of the most common food allergies in children. Based on data, 25-80 percent of children are at risk of allergies if there is a history of allergies in the family.
In addition, 70.6 percent of parents are worried that their child will experience food allergies. This concern is higher in pregnant women with a history of allergies in the family than not. This lack of understanding can have an impact on children's growth and development, especially if the sensitivity to cow's milk is not immediately managed with the right nutritional solution.
Cattle milk sensitivity is one of the most common food allergies in childhood. Symptoms are often not clearly recognized and are often misinterpreted as ordinary digestive disorders, skin rashes, or sleep disorders. In fact, if not handled properly, this condition can interfere with the quality of life and development of children.
In an educational session, Prof. Dr. Budi Setiabudiawan, dr.Sp.A(K), M.Kes, Specialist Doctor of Allergy and Child Immunology said, handling sensitivity to food, including cow milk, is not enough only from the medical side.
"It takes support from parents, communities, and also the nutrition industry so that children can still grow optimally," he explained.
One tangible manifestation that a cow's milk sensitive child can still excel is reflected in Ryu Kintaro's story, which as a child had experienced sensitivity to cow's milk. Now, he grows up healthy and confident, even able to inspire other children through the passion and achievements he has achieved. Ryu's story proves that sensitive children are not limited children, with the support of their parents and suitable nutritional choices, they can still pursue their dreams and become champions.
"When I was a child, I often had stomach pain, red-red skin, and I was easily fussy. But after finding out the cause and starting to drink soya milk, everything changed. Now I can be active, participate in activities, and don't feel different from other children," said Ryu.
In addition to competition, Morinaga Soya also launched an inspiring video inviting parents to continue to support children who are sensitive to cow's milk, so that they can still grow actively, be confident, and achieve achievements in their respective fields.
As a form of appreciation for the consistency of health education, Morinaga Soya also received an award from the Indonesian Record Museum (MURI) for the initiative to educate the most parents and children in Indonesia. This award is a clear proof of Morinaga Soya's contribution in supporting the health of Indonesian children.
Soyalympic Door of Future 2025 has been attended by thousands of children during its implementation at 12 points in Indonesia. Participants in The Final Game Soyalympic Door of Future 2025 will be divided into two categories, namely individuals and groups. Children who have successfully completed the game with the fastest time to win. Various prizes have been prepared by Morinaga Soya and the first winner in the individual category will get the main prize in the form of exciting learning adventures to Japan.
BACA JUGA:
As a symbol of the spirit that continues to burn, the event closes with the moment of lighting Obor Harapan by representatives of Morinaga Soya, medical personnel, parents and children inspiring. This sport is a representation of the spirit that will continue to burn to support children who are sensitive to cow's milk while growing healthy, active and confident to achieve their dreams.
"We believe that every child, including those who have sensitivity to cow's milk, has the right to grow healthy and confident. Through Soyalympic and Your Choice campaign, Their Future, we want to continue to accompany parents in every small step that determines the future. We hope today's spirit is a reminder that with the right support, every child can win in their own version," concluded Betzy.
Through the Soyalympic Door of Future 2025, Morinaga Soya also invited all parties, from doctors, hospitals, the parenting community, to policy makers, to jointly create a more inclusive and supportive ecosystem for children with sensitivity to cow milk. Because Morinaga Soya believes, every small choice today is an important foundation for the future of Indonesian children.
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