JAKARTA - Indonesia is increasingly affirming its position as one of the world's ornamental fish industry centers. Data from the Fish Quarantine, Quality Control, and Safety of Fishery Products (BKIPM) shows that the export value of national ornamental fish in 2023 will reach IDR 624 billion, growing seven percent compared to the previous year. Koi fish remains the prima donna despite the emergence trend of guppy, molly, glowingfish, and predatory fish.
Koi fish are known for their reputation as aesthetic and prosperity symbols. The hobbyists are now racing to accelerate koi growth so that it is proportional and has a bulk posture for the needs of contests and private collections.
Consisting on these needs, PT Central Windu Sejati (Cppetindo) launched Sankoi Growth which is an innovative feed formulated to help koi grow up to 20 percent faster without sacrificing pool water clarity. This product combines fish flour from Peru as a source of high quality animal protein, licin for the formation of body tissue, What Gem that accelerates the absorption of nutrients while maintaining immunity, as well as probiotics that nourish the digestive tract and suppress ammonia waste.
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The launch of Sankoi Growth complements the portfolio of CPpetindo koi feed after SANKOI Spirulina which focuses on color care.
This latest formulation is completed through input from the national coi community, including the CPpetindo Berring program which is a collaborative event for the meeting of the breeder community and CP Fishtival as actors in the ornamental fish market. This collaboration strengthens CPpetindo's commitment to providing alternative Indonesian-made quality koi feed and supports a sustainable local supply chain.
Sankoi Growth was introduced for the first time to the public at the Nusatic Nusatet 2025 event, the largest ornamental fish exhibition in Indonesia, which took place today. During the exhibition, visitors can watch demonstrations for the use of feed, take advantage of launch discount promos, and discuss directly with a number of koi hobby influencers.
'The launch of Sankoi Growth is a form of our commitment to provide the right solution for Indonesian koi hobbyists. We designed this product so that koi achieves ideal growth in optimal time, while maintaining the quality of the pool water," said Hengky Jaya, Head of Marketing CPPETINDO in a recent written statement.
After debuting in Nusatic 2025, Sankoi Growth will be available in a network of aquarium shops and fish feed throughout Indonesia. Its presence is expected to accelerate the growth of koi in a healthy and consistent manner, support the national ornamental fish industry, and strengthen Indonesia's position in the global market.
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