Canelo Alvarez Overtakes Cristiano Ronaldo In The List Of The World's Best-selling Male Athletes
JAKARTA - Mexican boxer Canelo Alvarez is fourth on the list of the world's best-selling athletes in 2021.
In the list released by SportsPro, Alvarez beat Paulo Dybala and Cristiano Ronaldo who finished fifth and sixth respectively.
Meanwhile, for the top three, three female athletes are occupied; art gymnast Simone Biles, tennis star Naomi Osaka and footballer Ashlyn Harris.
The four other athletes who occupy the top 10 positions include; Ali Kriger (US female soccer player), Stefanos Tsitsipas (Greek tennis player), Novak Djokovic (Serbian tennis player), and Alex Morgan (US female soccer player).
“With Greenfly's social media expertise and Zoomph's analytical capabilities, we are confident that this year's 50MM (50 Most Marketable) listing and the dedicated content center offers a comprehensive ranking of athletes' marketability”, said Paul Guest, commercial director of SportsPro.
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"Based on not only reach but also an understanding of the attractiveness of crossovers and demographics with purchasing power, we feel as though this year's 50MM represents a true portrait of where athlete marketing is in a world where their voices are louder than ever before".