Viral Chocolate Drink Trends Meet Capybara Characters, Viral Collaboration On Social Media

JAKARTA - Capybara-themed chocolate ice which is currently viral on social media has made various culinary brands participate in releasing similar concept products. This adorable animal character trend is quite effective in attracting public attention, especially the younger generation who actively share visual content on digital platforms.

In the midst of the widespread trend of drinking chocolate with the theme capybara, Momoyo, a local brand of drinks and ice cream also announced the latest developments, namely the number of outlets in Indonesia which now exceeds 1,000 points.

At the same time, they introduced a new chocolate variant and presented a collaboration with the IP character of the PIMOO capybara, which has recently received high enthusiasm on social media thanks to its visual popularity among young people.

The series of launch events attracted great enthusiasm from visitors and content creators. Not a few were present to try new variants or see direct merchandise of collaboration results. The atmosphere of the event had gone viral on various platforms thanks to the uploads of the KOL and the presence of celebrity couple Willie and Vilmai.

One of the most talked about moments was when Willie wore a capybara costume and gave Vilmai a surprise, which then quickly spread on TikTok and Instagram.

The latest chocolate drink variant released is the development of the previous product, with adjustments to the taste and visual appearance. PIMOO characters are used as the main design element so that the product looks more thematic and in accordance with the growing trend.

This brand and character collaboration includes not only products, but also thematic decorations in a number of outlets and cross-platform campaigns. This approach is increasingly being used by the culinary industry to strengthen closeness with young consumers through attractive and easy-to- share visuals.

In addition to developments in Indonesia, this brand also said that its outlet network in Southeast Asia is now at more than 1,500 locations. However, Indonesia is still the largest and most significant market in their regional expansion strategy.