Officially Opening In Indonesia, The Flagship Store ALICE + OLIVIA By Stacey Bendet Brings Visitors Into The Imaginative World
JAKARTA - ALICE + OLIVIA by Stacey Bendet, the iconic contemporary fashion house based in New York, is proud to announce the official opening of its first flagship store in Indonesia. This achievement is an important step in the sustainable global expansion of the brand and reflects its growing influence on the growing Asian fashion market.
Located at the Ground Floor Plaza Senayan, one of the most prestigious and upscale shopping destinations in Jakarta, this flagship store presents a world full of colors, creativity, and modern feminities typical of ALICE + OLIVIA to new audiences. Plaza Senayan, who has long been known as a luxury fashion center and style lovers, is the perfect setting for the identity of a brand that is vibrant and aesthetically full of energy.
This flagship store officially opened on November 21, 2025, featuring a retail experience designed to bring visitors into the imaginative world of brands. When entering the boutique, visitors are greeted with a touch of soothing blue sky colors, designed to generate freshness, optimism, and calming elements in line with the feminine and expressive ALICE + OLIVIA collection. Soft curves, bold accents, and strict spatial layout further emphasize brand commitments in presenting fashion that feels inviting, artistic, and emotional touch.
The brand's latest collection celebrates individuality, self-confidence, and artistic expression. With the dynamical mix between statement pieces, rich textures, stealing intentions, and modern silhouettes, this collection is aimed at women who are bold, expressive, and confident in expressing personal style. Customers can explore various choices of ready-to-wear starting from a suitable standout view that is worn from day to night, to elevated essential pieces as well as well as easy-to-enforcement items throughout the season.
This opening celebration was marked by an exclusive event in the store, which was attended by a row of leading KOL fashion and influencers, including Syahra Buana, Abigail Cantika, Merdi Octavia, Astrid Satwika,talala Andalucia, Demmy Febriana, and many others. Media and fashion stylist are also present, making them among the first to see the brand's newest collection. Their presence further confirms the influence of ALICE + OLIVIA in the Indonesian fashion industry and its closeness to digital tastemakers.
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Guests also enjoyed one of the special highlights of the night's 'Personalized Passportcase Activation' where they were invited to create a personal version of the passport case using the exclusive signature patches ALICE + OLIVIA in a red and black palette. This activation provides a memorable personal experience as well as presenting meaningful mementos that reflect the brand's artistic character and the spirit of the celebration of the night.
The opening of this flagship store is not just a retail expansion. This is a manifestation of ALICE + OLIVIA's commitment to building a relationship that is closer to its community and presents a memorable fashion experience and exceeds just a product. Through a distinctive combination of creativity, feminity, and storytelling, this brand continues to inspire women around the world to express themselves with confidence and authenticity.
Along with the increasingly strong presence of ALICE + OLIVIA in Southeast Asia, the flagship store Jakarta has become an important achievement in brand travel that marks new opportunities for collaboration, engagement, and innovation in the fashion landscape of Indonesia.