Indonesia Ranked Second In The World In Online Shopping

JAKARTA - Who can refuse the convenience of online shopping? From basic commodities to the latest gadgets, everything can be accessed in hand.

YouGov 2025 research shows that Indonesians are ranked second in the world in online shopping preferences. This means that we not only enjoy shopping, but are also smart in choosing by paying attention to prices, speed, and comfortable shopping experiences and as needed.

Consumers now have more power to make the right and time-saving choices. This phenomenon is also a sign that the Indonesian people are increasingly digitally literate. Online shopping activities that are comfortable make the consumer experience more personal and relevant to their daily needs.

For business people, this trend is not just an opportunity, but also a challenge. With consumers who are increasingly accustomed to digital activities, business needs a smart strategy to remain attractive and relevant.

One of the strategies that is currently on the rise is the lead generation, which is a smart way to find and reach potential customers.

The digital business service company transcosmos Indonesia (TCID) is an example of how the lead generation is implemented effectively.

Combining the advantages of digital marketing and call centers, TCID ensures that every prospect can be followed up immediately, so that the customer experience feels smooth and consistent.

The following are 6 lead generation benefits for businesses according to TCID from its official statement.

1. Measurable Quality & Performance Data

With the lead generation, the company can get prospects that are really interested and see campaign performance clearly. For example, one of the collaborations between TCID and the electronics industry has succeeded in improving the quality and quantity of prospects, even click-through campaigns have exceeded the KPI target of up to 200%.

2. Efficient & Saving Time Process

All processes run automatically, from advertising to data entering the system. The team is only following up on relevant prospects. TCID also adds a human touch for numering, conversion, and maintaining customer loyalty. This strategy proved to be effective in the financial services sector, with more than 700 insurance purchases recorded in just a short time.

3. Optimization of Marketing Fees

This strategy allows companies to press costs because there is no need for a big sales team to look for manual prospects. Digital ads on platforms such as Google, Meta, LinkedIn, and TikTok are becoming more effective and affordable.

4. Professional and Strategic Operations

TCID manages customer travel in three phases: find customers, convert sales, and maintain loyalty. This approach is data-based, creative, and ensures more consistent results.

5. Flexible for Various Business Types

Lead generation can be applied to B2C and B2B. In addition to sales, this strategy also supports recruitment, event registration, membership, and various other business needs.

6. Building a Long-Term Value

The data collected is a valuable asset for the re-coupling and maintenance of customer relations. One example of success is banking services that managed to open more than 5 thousand new accounts in two months through a combination of digital advertising and special landing pages.

Vice President Director of transcosmos Indonesia, Ardi Sudarto, explained that the lead generation has become a major necessity in today's marketing strategy.

"Many companies want to get new customers but don't have clear data about who is really interested. Lead generation provides this clarity," said Ardi.

"With a data-based approach, companies can see consumer behavior from the early stages and convert more efficiently. We want to help companies in Indonesia build stronger and more sustainable growth routes," he added.

As a subsidiary of transcosmos Inc., Japan, which was founded in 1966, transcosmos Indonesia presents integrated services to support various business aspects, including the experience of digital customers.