Denza Kian Matang In The Premium EV Segment, Strategic Collaboration Color 2025

JAKARTA - Denza strengthened its position in the premium EV segment in Indonesia, with a series of strategic collaborations and industrial awards achieved throughout 2025.

The efforts and achievements achieved are part of the journey of this luxurious subbrand from BYD, in presenting a luxury electric mobility that confirms its identity as a representative of contemporary splendor, technological sophistication and a modern lifestyle relevant to Indonesian consumers.

For Denza, luxury is no longer only presented through vehicle performance, but is felt in moments of travel, interaction, and in everyday life. Therefore, each collaboration is drained to present a new dialogue space between electric, cultural, creative, and modern luxury mobility.

One of them is collaborating with various partners who share the vision and value of being selected carefully, expanding the presence of brands as well as building stronger emotional relationships with consumers who value elegant designs, intelligent technology, and elevated driving experiences.

The presence of Denza in the premium lifestyle, hospitality, art, and urban culture circle is a reflection of how this brand is accepted as part of the growing modern-luxe landscape in Indonesia. This shows that Denza is not just an automotive brand, but a symbol of aspirations and the quality of modern life.

As a premium EV pioneer, DENZA is committed to carrying a sustainability narrative that is not only reflected through renewable energy vehicles, but also through collaborations that have meaningful social impacts.

The Denza partnership with the Puteri Indonesia Foundation (YPI) is a form of alignment in the value of intelligence, misery, empowerment, and positive contribution to society. Through an inspiring space, Denza hopes that the message of sustainability can reach more individuals and become an organic part of modern life. Together with YPI, DENZA reaches the younger generation, especially women, and has an effect on caring more about the environment.

President Director of PT BYD Motor Indonesia, Eagle Zhao, revealed that Denza is not just a brand of electric vehicles, but a representation of modern lifestyles, values and aspirations.

"Various collaborations carried out throughout 2025 show Denza's versatility that its presence is not only relevant in the automotive world, but also in various sectors that reflect creativity, culture, and modern luxury. This collaboration opens a space for dialogue that expands the way we interpret electric mobility more personally, inspiring and sustainably for the Indonesian people," he said in a statement to the media, Thursday, November 27.

In addition, the presence of Denza at Jakarta Fashion Week 2025, shows that the luxury of the future is the harmony between technology, creativity and responsibility. The designers involved are figures who uphold the principles of sustainability, ranging from the use of natural materials to recycled materials, and a more sustainable creative process.

Through this collaboration, Denza showed that aesthetics and sustainability can run in line with one design language relevant to the modern world. An affirmation of Denza's vision that electric mobility is part of a progressive and responsible premium lifestyle ecosystem.