Logo 'Thoughtful Indonesia' Replace 'Wonderful Indonesia'

JAKARTA - Do not be surprised if we - for the time being - will no longer see the "Wonderful Indonesia" logo which has been used as an instrument for Indonesia's tourism campaign. Especially during this pandemic, the Ministry of Tourism and Creative Economy (Kemenparekraf) will use the "Thoughtful" logo. Indonesia".

What we need to know, "Thoughtful Indonesia" will not replace the branding "Wonderful Indonesia" forever. "Thoughtful Indonesia" is a contextual logo that resembles "Wonderful Indonesia" in order to relate to the message to be conveyed in the COVID-19 emergency response situation to the public.

"There are many questions, has the Wonderful Indonesia branding been replaced?" said the Minister of Tourism and Creative Economy (Menparekraf) Wishnutama Kusubandio.

"Once again, it is not replacing the Wonderful Indonesia logo which represents the brand promise of our institution and our main branding. However, Thoughtful Indonesia is a contextual logo that resembles the Wonderful Indonesia logo so that it is related to the message we want to bring in this crisis situation, as well as being the main foundation. us to present 'thoughtful' programs to help actors and workers in the tourism sector and creative economy face the impact of COVID-19, "Wishnutama explained in the ministry's press release, Thursday, April 23.

For Wishnutama, there is a deep meaning in the use of the Thoughtful Indonesia logo. That is the highest empathy attitude from the tourism sector towards the COVID-19 pandemic. And what's even more great, it turns out that this logo has actually received appreciation from the public in Europe since the WHO's stipulation of COVID-19 as a pandemic.

"This is part of the soft promotion as well, and we have received reports that the public in Europe appreciates this," he said.

In fact, logo changes like this are not very recent things for many companies. In fact, said Wishnutama, many other big brands made changes to their contextual logos during the pandemic.

"So the contextual logo is being used temporarily and this strategy has also been widely recognized in the international world," he said.

The COVID-19 pandemic that has hit many countries on this planet has brought about changes in the world, including in the tourism sector, which is predicted after the end of the pandemic, which will experience a change in tourism trends. It is predicted that more and more tourists will demand tourism not only in terms of price. But also about quality destinations with better nature and safety, a mitigation system, which can occur by combining these three elements.