Make Confidence, Recommended Wewangian For Teens
Celebrating his 25-year journey to inspire the younger generation of Indonesia, Eskulin presented the latest innovation through the launch of the New Esculin Cologne Gel and Esculin Eau de Parfum Series. These two products are a tangible manifestation of Esculin's commitment to presenting playful, fresh, and affordable fragrances, as well as being a symbol of self-confidence and joy for today's active and passionate youth. In addition, this moment is an important step for Esculin's journey in strengthening its commitment to continue to present products that are relevant to the lifestyle of the younger generation from time to time.
For 25 years, Eskulin has been part of the journey of the younger generation of Indonesia in growing self-confidence in their golden age. We believe that every younger generation has its own way of expressing themselves. At the age of 25 this year, Eskulin wants to continue to grow with them by presenting innovations that are fresh, relevant, and inspiring.
Through the Esculin Cologne Gel and Esculin Eau De Parfum Series, we present a variety of flavors developed through the deep research & development process, adapted to the preferences and lifestyles of today's youth. As we know, the use of fragrances can be a psychological trigger that affects a person's mood and energy level. This is what today's youth need in order to feel more optimistic, excited, and confident every day," said Lidwina Natalia, Head of Marketing Home and Personal Care of PT Kino Indonesia Tbk
As a pioneer of innovation in the cologne category in gel format, Esculin Cologne Gel is present as the first gel-shaped cologne in Indonesia that combines long-lasting fragrances with skincare benefits, thanks to the content of Hyaluronic Acid and Aloe Vera as double moisturizing agents. Equipped with cooling agents, Esculin Cologne Gel provides a cold and fresh sensation on the skin, making it a practical solution for young school-age teenagers who are active, to stay fragrant, fresh, and confident throughout the day.
The New Escalin Cologne Gel comes in eight fragrant variants designed to reflect the personality and mood of today's youth. This collection presents a variety of aroma characters, ranging from sweet touches such asANGilla and Pomegranate combined with musky and sandalwood on the Adorable Pink, Glamorous Red, and Amusing Vanilla variants which are also launched as special editions of 25-year Eskulin. For lovers of floral flavors that are soft and feminine, there is an Enchanting White and Romantic Purple variant with flower fragrances such as Freesia, Rose, and Jasmine. For those who like fresh and cheerful fragrances, there are choices of Confident Peach and Gleful Yellow presenting a combination of aromas of pearl and apple fruit, Finally, for musky flavor fans with a touch of soothing powder, the Dreamy Blue variant is the perfect choice.
Meanwhile, Eau De Parfum Series Eau Eau presents a signature fragrance with mood-booster centers designed to inspire, encourage, and highlight the unique characters of today's young women. The series comes in two variants, namely Tjene Amour and Enchanted Petals, each offering a different aroma. The entire Eau De Parfum Eau Eau variant is designed to remain relevant to the trend of flavors popular with today's youth, such as sweet fragrances and floral, yet it remains affordable and easy to enjoy. Twilight Amour combines the sweet aroma of vanilla with musk floral andwood sandals, creating elegant and distinctive soft fragrances. Meanwhile, Enchanted Petals presents a combination of Caramel and vanilla with rose, Jasmine, as well aswood sandals, producing a fresh and feminine and perfect sweet aroma to accompany daily activities with natural self-confidence and charm.
Esculin has continued to adapt to the dynamic and expressive lifestyles of the younger generation, for a quarter of the Esculin century having grown with the younger generation of Indonesia. Innovation for innovation is presented not just following trends, but creating a more meaningful fragrance, empowering, and close to their daily lives. With a wide selection of flavors, Eskulin continues to invite the younger generation to appear authentic, confident, and spread positive spirits around them.
Lidwina added, as one of Kino's personal care brands, Esculin is known for its fun-flamed products with young, stylish, and inspiring designs. Through innovative products, Eskulin wants to be part of the journey of the younger generation as friends who are always present in every moment of their happiness. We are committed to continuing to bring fresh, encouraging, and meaningful fragrances," concluded Lidwina.