Lazada Welcomes 11.11 Festival With Five AI-powered Agents

JAKARTA Lazada will also welcome the moment of the 1111 shopping party. To celebrate this annual shopping day, Lazada highlighted five Artificial Intelligence (AI) agents who will help customers.

The integration of AI into this shopping experience is part of Lazada's commitment. The e-commerce wants to invest in AI technology and capabilities, especially in the era of the agency commerce.

Through this concept, Lazada wants to help customers find to buy products efficiently. This technology will also encourage users to interact more frequently with the platform.

The five AI agents that will be available during 11.11 include AI Laploy, Fund Return Agent (Refund), Logistics Agent, Product Listing Agent, and Marketing Agent. These agents can act in real-time.

"By integrating smart agents throughout the ecosystem, we are not only making the momentum 11.11 times bigger, but also smarter and superior," said Lazada Indonesia Chief Executive Officer Carlos Barrera, quoted on Thursday, October 30.

AI La happened to be an agent supported by Alibaba Group's big language model, Qwen. Labiny serves as a conversation-based shopping assistant who can recommend products in real-time.

This chatbot managed to record an order increase of 42 percent in the trial phase. In addition, AI Labinda presents a new feature called SmartStack to help buyers combine LazRewards and Voucher Sellers automatically.

Next, the AI-based Fund Return Agent is an AI model that can simplify dispute handling and support decision making for standard cases. More than 35 percent of requests for refunds have been handled automatically.

Meanwhile, AI-based Logistics Agents ensure deep visibility and transparency, while Agen Product Listing is here to assist sellers in making titles and descriptions. That way, the work can be more time-efficient.

"The eccentric commerce is a new chapter in e-commerce. By utilizing AI to change complexity to simplicity, we make shopping and sales experience smoother, efficient, and trusted than ever before," Lazada explained.