Assphiration Of The Value Of The Mandiri Umrah Regulation Gives PPIU The Opportunity To Transform

JAKARTA - The All-Indonesian Haramain Entrepreneurs Alliance (Asphiration) views the policy of independent Umrah in law not as a threat, but as an opportunity for Umrah Travel Organizers (PPIU) to transform and "upgrade."

Secretary General of Asphiration Retno Anugerah Andriyani stated that the presence of the independent Umrah option should actually spur business actors to increase the value of the service.

"This is the time for the Umrah travel industry to innovate, not withdraw from competition. Our role will shift from just a package seller to a congregational worship consultant and protector," he said as quoted by ANTARA, Sunday, October 26.

He explained, there are several critical areas that need to be the focus of PPIU to remain relevant and superior, namely innovation and digitization, utilizing technology to create more efficient and transparent services.

The majority of Indonesian pilgrims, with their diverse characters, still need comprehensive assistance. This is where the main value of PPIU is. We actually have to lead this transformation, by maintaining the mandate as the main foundation," he said.

On the other hand, Retno also reminded prospective pilgrims about a number of risks that lurk in the journey of independent Umrah.

The high risk of fraud, individual transactions without travel intermediaries are trusted to be vulnerable to fraud.

In addition, there is minimal assistance due to the absence of adequate worship guidance and assistance in emergency situations, such as illness, accidents, or deaths in Saudi Arabia.

In addition, costs and extra personnel. Congregants must be ready to regulate everything on their own, including bearing unexpected costs and preparing greater energy and thoughts.

Kendati demikian, kata dia, peran PPIU tidak akan tergantikan melainkan akan menjadi mitra utama dalam ekosistem umrah yang baru.

Kolaborasi dengan platform digital juga disebutnya sebagai langkah strategis untuk memperkuat layanan haji dan umrah nasional.

Bagi jemaah yang tetap memilih umrah mandiri, ia menyarankan untuk berkonsultasi terlebih dahulu dengan PPIU terpercaya.

"Dengan demikian, perjalanan ibadah dapat dipersiapkan dengan lebih matang, aman, dan nyaman," kata dia.

Nevertheless, he said, the role of PPIU will not be replaced but will become the main partner in the new Umrah ecosystem.

He also called collaboration with digital platforms a strategic step to strengthen national Hajj and Umrah services.

For pilgrims who continue to choose independent Umrah, he advised to consult first with a trusted PPIU.

"Thus, worship trips can be prepared more carefully, safely, and comfortably," he said.