Presenting Creativity And Cross-Industrial Innovation, Exploration Of Happiness Begins!

JAKARTA - Creativity and innovation are the main keys to providing meaningful experiences for consumers. OT Group through the brand Crystalin and Tango collaborated with Garuda Indonesia, airlines that are proud of the nation, and Tahilalats, IP comic strips that are popular with the younger generation, through a campaign titled 'Sky Explorer'.

The three parties are committed to presenting cross-industrial creativity and innovation through Crystalin's special edition packaging of 330 mL, 600 mL and 1500 mL, as well as Tango Brownies Crispy packaging a 35gr vouch. With an anti-mainstream style and implementing visual syntactic, this packaging carries a message of the spirit of exploration, joy and positive energy that is very resonate with the lifestyle of today's young generation.

The collaboration between Crystalin, Tango, Garuda Indonesia and Tahilalats was officially launched at the launching of Exploration of Happiness on October 12, 2025 at Lippo Mall Nusantara. The event was attended by Donny, CEO of OT FMCG; Deputy Minister of Tsani Panjaitan, President Director of Garuda Indonesia; and Nurfadli Mursiding, Content Creator Komikus Tahilalats; and Irene Umar, Deputy Minister of Creative Economy of the Republic of Indonesia, who were also present to give appreciation for the collaboration.

This Sky Explorer' collaboration reflects the new spirit of the OT Group, especially through Crystalin and Tango, not only to present quality products, but also to provide added value in the form of inspiration. We chose Garuda Indonesia as a symbol of travel and aspirations, as well as Tahilalats which is an icon of youth creativity. This packaging special edition is a bridge that connects happiness while enjoying our products with the spirit of exploration and joy in every journey. We believe that this cross-sector synergy will provide unique experiences and positive energy for consumers throughout Indonesia," said Donny, CEO of OT FMCG.

Supporting this collaboration, Garuda Indonesia President Director, Wamildan Tsani, explained that the presence of IP Sky Explorer in OT Group products is a form of Garuda Indonesia's support for the development of the nation's creative economy. This is also an effort for Garuda Indonesia to present a variety of quality national products in an effort to continue to create a safe, comfortable, and memorable flying experience for our service users.

Meanwhile, from a creative perspective, Nurfadli Mursiding, Content Creator Komikus Tahilalats, expressed his hope that this design can inspire the wider community, Hopefully this collaboration can inspire many people, especially friends of IP creators, now our distribution and awareness of our work can penetrate various media, Sky Explorer hopefully can be a good momentum for the development of our creative industry.

Seeing the extraordinary potential of cross-sectoral collaboration involving creative economy players and the national industry, the Deputy Minister of Creative Economy of the Republic of Indonesia, Irene Umar, is here to give appreciation. For him, the synergy between the FMCG brand, the national airline, and the local IP is concrete evidence that innovation is able to move the wheels of the creative economy while strengthening the image of Indonesia in the eyes of the world

"The 'Sky Explorer' collaboration between Garuda Indonesia, OT Group, and local IP creator Tahilalats is a real step in supporting Indonesia's creative economy. By presenting local products such as Crystalin and Tango Brownies Crispy into the experience of aviation, we want to show that the work of the nation's children deserves to be in the main spotlight. We also welcome this cross-sector collaboration as a form of sustainability of support for local brands and national pride as well as celebrating National Creative Economic Day on October 24," said Irene Umar.

"Our hope is that this collaboration is not only a symbol of creativity and innovation of the nation's children, but also an inspiration for the younger generation of Indonesia to continue to explore the world with a positive spirit and full of joy. We believe, together with Crystalin and Tango Brownies Crispy on every trip with Garuda Indonesia and Tahilalats, that all trips will feel light and happy," concluded Donny.