The Importance Of Recovery Buddy, Help Back To Energy-filled Mode

Life in the midst of the fast rhythm of big cities demands an endless energy and enthusiasm from Generation On The Go. Starting from the pursuit of deadlines, back-to-back meetings, to continued hangouts, concerts, or karaoke with friends, everything is carried out with the spirit of work hard, play harder.

Responding to that spirit, PT Darya-Varia Laboratoria Tbk (Darya-Varia) through Energon Fizz attended the Watsons Day 2025 celebration with a campaign titled 'Back to Fizz', a movement that invites generation On the Go to recharge energy, recover quickly, and enjoy life fully.

Presenting a special collaboration with celebrity couple Hesti Purwadinata and Edo Borne, as well as the Nyanyi Together Jakarta community, this activity is a symbol of how energy can be restored and celebrated together.

'Back to Fizz describes the moment when we start to get tired, start dropping, then need something to recharge and get back on track. Through this campaign, we want to remind everyone that everyone has their own way of getting up and enjoying life and Energvon Fizz comes as Recovery Buddy which helps them return to full-energy mode," said Pradipa Osadawedya Syarif, Brand Manager of Health Supplement Energy.

The Back to Fizz campaign reflects the philosophy of life of generation On the Go: dare to enjoy life fully, without fear of fatigue or missing valuable moments. For them, recovery is not just a matter of recovering from illness, but maintaining energy, mood, and enthusiasm is always ready to be refilled whenever needed.

Comes with a refreshing effervescent sensation, suitable for those who want to quickly return to active mode without drama. Energon Fizz is a mainstay friend at every moment, from busy mornings, productive afternoons, to exciting nights. Vitamin C, Vitamin D3, B-Complex, Niacinamide, and Zinc, Energon Fizz is formulated to help the body recover quickly, maintain endurance, and increase energy metabolism.

This campaign is also a series towards the official launch of Energvon Fizz, the latest innovation from Energvon, which will be introduced at the end of October 2025.

Through this collaboration, we want to show that energy can be restored and celebrated collectively. As with Energvon Fizz which helps the body recover and recharge faster, activities such as singing together also help us recover enthusiasm, because basically, humans really need connections and moments together to get back energized," concluded Pradipa.