Ahead Of Halloween, Pop Mart's New Collection Presents An Adorable Version Of The Burst

JAKARTA - Ahead of the Halloween season, the famous toy company Pop Mart has again brought a new surprise to the collectors. This time, Pop Mart launched his latest blind box series entitled 'Why So Serious', featuring various popular characters, including the iconic Labubu.

In a press release sent by Pop Mart, they mentioned the vinyl plush series of this blind box pendant containing 10 limited edition doll hangers including the rare' and super rare' versions.

Each box is wrapped in a mysterious manner, so buyers won't know which character they got until the box is opened.

"This series combines IP Pop Mart's characters and turns them into figures with circus themes, similar to musicians or comedians," Pop Mart wrote in a statement, quoted from the USA Today page.

Pop Mart announced that the blind box collection will go on sale on their official website on Thursday, October 9 at 10pm.

Apart from going through the Pop Mart website and app (available on the Google Play Store and App Store), fans can also check the availability at the nearest Pop Mart physical store.

In this series, collectors have the opportunity to get favorite characters such as twinkle twinkles, molly, dimoo, hacipupu, and labubu.

Each blind box is sold for 42.99 US dollars or IDR 712 thousand (not including taxes and shipping costs). Pop Mart limits purchases to a maximum of eight boxes per customer.

Untuk kolektor yang ingin membeli satu set penuh (berisi delapan dari total sepuluh karakter yang mungkin diberapat) harganya 343,92 dolar AS atau Rp5,7 juta.

In comparison, previous Labubu series such as Have a Seat', Big into Energy, and Exciting Macaron are priced at 27.99 US dollars or Ro463 thousand per box, with a full set price of 167.94 or Rp2.7 million.

Labubu is a cute monster-shaped doll with a big head, sharp teeth, and striking eyes. Although some people think it looks scary. But many also thought it was adorable.

This doll is the work of an artist from Hong Kong, Kasing Lung, who first created Labubu about a decade ago. Now, Beijing-based Pop Mart is selling Labubu globally as part of the The Monsters line.

Labubu has been present in various unique versions. Starting from the shaped like shrimp tempura, carrying cayenne drinks, to wearing labu costumes. No wonder this character becomes a favorite among collectors.

Some may think Labubu is a bit scary, but many actually think it's very adorable.