Strengthen Residential Attractions, New Tenants Enliven PPRO Areas In East Java

JAKARTA - PT PP Properti Tbk (PPRO), one of the leading property developers in Indonesia, continues to be committed to presenting areas that are not only quality, but are also able to support the modern lifestyle of urban communities. As part of an integrated area development strategy, PPRO sustainably adds a number of tenants and new facilities in its superior projects to increase the attractiveness of the region while increasing the value of its investment.

Today, the "Cita Rasa Traditional" Afternoon Restaurant officially opened its newest branch in one of the PPRO-owned areas, located on Jl. Embong Sawo No. 1, Surabaya. The soft launching event was also attended by Deputy Governor of East Java Emil Dardak, Owner Morning Afternoon Erwin's 'Trasa Traditional', Commissioner of Morning Afternoon's 'Traditional Taste Image' Ivan Fadilah, and Director of Business Management & HCM PPRO Nurjaman.

The presence of this legendary restaurant that has become a typical Minang culinary icon marks its expansion to the city of Surabaya for the first time, as well as enriching the row of tenants in the PPRO-owned strategic area.

Previously, PPRO had also presented various new tenants in the East Surabaya area, precisely at the East Market by Comunale, Grand Dharmamusada Lagoon. Among them are Guri Ramen, JChicken, AADK (What's With Coffee), having already enlivened the culinary area with an exclusive modern concept.

Strengthening lifestyle facilities is not only focused on Surabaya, but also continues to be developed in a number of other projects. In Begawan Apartment Malang, which is known as one of the leading residences for students, Fore Coffee has officially operated in the Plaza Begawan area since August 2025.

Furthermore, this October will soon join Amstirdam Coffee & Roastery, Semangkok Depot, and Grit Fitness, which are expected to add a variety of culinary and lifestyle facilities. The presence of these various tenants is expected to increase the comfort of residents and provide added value for the surrounding community, especially the Millennial and Gen Z segments.

This consistent PPRO step not only enriches the residents' residence experience, but also emphasizes the position of PPRO as a developer of dynamic, high-value, and adaptive residential areas to the needs of urban communities. Through collaboration with potential business partners, PPRO creates an integrated and long-term comfort-oriented residential area.

PPRO's VP Corporate Secretary, Afrilia Pratiwi said, the presence of these new tenants also reflects market optimism for potential areas managed by PPRO.

The presence of these new tenants is a clear proof that PPRO remains an attractive choice for business partners who see the growth potential of our region. This synergy not only strengthens the business ecosystem and lifestyle in every project, but is also our strategic step in creating living, productive, and sustainable residential areas," said Afrilia, Saturday, October 11.

As a form of appreciation to customers and support the vision of the Sustainable Development Goals (SDG), PPRO is currently launching the Super Sensational PPrize 2025 program. In this program, every purchase of PPRO units throughout 2025 will have the opportunity to win the main prize in the form of 1 (one) BYD Seal unit and 1 (one) BYD M6 unit, two premium electric vehicles that represent PPRO's commitment to green living future.

The prize draw will be carried out transparently in December 2025 to coincide with the 12th PPRO anniversary, where PPRO will involve notaries and related agencies. This initiative is part of the PPRO sustainability program which aims to encourage an environmentally friendly lifestyle while strengthening customer relationships and loyalty.