Addressing The Eiffel Tower, Buttonscarves Beautiful Cafe Decoration In Paris Becomes A Reflection Room Celebrating Fashion

JAKARTA After successfully stealing attention through Desert Takeover in Dubai last September, Buttonscarves is stepping back on the global stage by opening a new chapter in the heart of world fashion: Paris. On October 6, 2025, the brand held Buttonscarves Paris Takeover by turning a beautiful cafe that faces directly into the Eiffel Tower into a room that reflects the character and identity of Buttonscarves.

The entire area was transformed into a charmful branding installation with a touch of Viva Magenta colors and a typical Buttonscarves monogram motif, combining turmoil with a modern touch. More than just decorations, this transformation is a tangible manifestation of Buttonscarves' vision to provide an experience that connects communities through fashion and creativity.

As part of this series of events, Buttonscarves also held Buttonscarves Rendezvous in Paris an intimate landscape attended by fashion insiders, tastemakers, and influential figures in the creative world. In a warm and relaxed atmosphere, this event became a space to exchange ideas, build connections, and at the same time affirm the position of Buttonscarves as a bridge between Southeast Asia and the center of European fashion.

Buttonscarves' relationship with Paris itself is nothing new. In 2023, the brand drew international scrutiny through the installation of a giant bag that stands majestic just below the Eiffel Tower, a bold statement of creativity and confidence. Two years later, the story continued just a few steps from the same location, this time in the form of community celebrations and global vision.

"Paris means a special meaning to our journey," said Linda Anggrea, CEO

Buttonscarves. Two years ago we came up with a giant bag installation, and today we are back with a more than that goal of building relationships, sharing perspectives, and strengthening our existence as brands born in Asia but have global relevance."

Through Rendezvous in Paris, Buttonscarves affirms a long-term vision to build a fashion ecosystem that bridges Asian markets and world fashion cities. In the near future, Buttonscarves will also expand its reach through the opening of the latest stores in Singapore, as a strategic step to strengthen its presence in the international market.

From Indonesia to the world, Buttoncarves continues to show how modest fashion can appear confident, connected, and have a cross-cultural attraction.