Google Launches New AI Platform 'Gemini Enterprise' For Corporate Clients

JAKARTA Google officially launched Gemini Enterprise, the latest artificial intelligence platform (AI) specifically designed for corporate customers. The move marks the tech giant's serious efforts under Alphabet in strengthening its position in the AI solution market for the business world, competing directly with Microsoft, OpenAI, and Anthropic.

According to Google's official statement, Gemini Enterprise is supported by the company's most advanced AI model and serves as a conventional platform an interactive space where employees can talk directly with their company's data, documents, and internal applications. Thus, this platform is expected to be able to accelerate the decision-making process and work efficiency in various industrial sectors.

This product will offer ready-to-use AI agent packages from Google that can help with various tasks such as in-depth research (deep research), data analysis, to business insight searches. Not only that, user companies are also given the freedom to build and develop special AI agents according to their needs.

Several large companies have been listed as Gemini Enterprise's early clients, including clothing retailer Gap, software design firm Figma, and Buy-now-pay-later (BNPL) service provider Klarna.

This platform complements Google Workspace services, which previously presented various Gemini-based AI features for productivity needs such as automatic writing, data analysis, and document collaboration.

With the launch of Gemini Enterprise, Google reinforces its ambition to establish dominance in the realm of AI enterprise, as well as present a solution that brings together the power of data, collaboration, and artificial intelligence in one ecosystem.