Korean Nuances Present In Jakarta Through A Beauty Themed Event

JAKARTA - A typical Korean atmosphere can now be felt without the need to fly far away. From the artistic streets of Seongsu, Gangnam sparkling, to Hongdae colors, everything is presented in an immersive experience with the theme of beauty and lifestyle held in Jakarta.

The event, titled K-BeautyLand 2025, took place on October 1, 2025 at Laguna Atrium, Central Park Mall. The concept is to invite visitors to seem to walk in the popular Korean district, complete with exciting activities ranging from skin care, makeup experiments, to typical games that can be enjoyed with friends.

According to Gita Alina, Corporate Communications Manager of Social Bella Indonesia, this event is not just an ordinary beauty show, but a way to bring a closer experience with consumers.

"We want to present an authentic Korean feel, not only from beauty products, but also through a comprehensive experience relevant to our daily lifestyle," said Ghaza, when met at Central Park Mall, Grogol, Jakarta recently.

"Hopefully, beauty Enthusiasts can feel like they are actually in Korea, even though they only visit this event in Jakarta," he continued.

Visitors are invited to explore several thematic areas inspired by the famous Korean district:

1. Pamper in Hanok House (Seongsu-Inspired)

The AMORE PACIFIC installation stole the attention with the traditional modern feel of Seongsu. Here, visitors can enjoy quick pampering services, try premium products, and follow the lucky draw with exclusive prizes.

2. Skincare District - Gan Glow (Gangnam-Inspired)

Like the Gangnam beauty center, this area presents the best skincare recommendations according to skin needs. There are activities such as skin checks, UV checks, and opportunities to meet with favorite beauty content creators.

3. Makeup District (Hongdae-Inspired)

Similar to Hongdae's colorful atmosphere, visitors can try various makeup looks, touch-up services, personal color analysis, DIY product customization, to product enabling.

4. Personal Care District - Nam Zen (Namsan-Inspired)

Namsan's natural atmosphere is presented through the personal care area, hair care, and body care. Interesting activities such as split check and hair do services can also be tried. With a digital system, the shopping experience is even more compact.

Not only interactive activities, this event also marks the debut of the Korean skincare brand, SungBoon Editor, in Indonesia. Known as the philosophy of 'Good Ingredient, Definite Effect, Daily Use', this brand has recorded global achievements, including the iconic product Green Tomato Pore Lifting Ampoule which sold more than 6 million units in Korea.

SungBoon Editor products rely on patented active materials, such as Green Tomato for pore care, Apple Peel for skin texture, to Collagen, Graphe Vita C, and Silk Peptide for maintaining elasticity and brightening the skin. This formulation is considered in accordance with the skin needs of Indonesians living in tropical climates.