The Collaboration Of Young Designers And MSMEs Is In The Spotlight Of 12 Years Ofmen Fashion Academy
JAKARTA - The Indonesian fashion industry continues to show rapid growth, not only in terms of trends but also as an important part of the creative economy.
The role of micro, small and medium enterprises (MSMEs) is increasingly prominent, especially with the presence of works that combine local wisdom and modern touch.
Support from mode education institutions, creative communities, and empowerment foundations is the key for MSMEs to advance to class and strengthen competitiveness in the domestic and global markets.
One of the real contributions can be seen in the 12th anniversary of thefilling Fashion Academy (SFA) which was held on the Fashion Nation Senayan City stage, Jakarta, Sunday, September 21, 2025.
Carrying the theme 'The Urban Ethnology', this event became the peak of a series of activities after Open House and Expert Talk at Ascott Jakarta, last September 18.
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SFA, which from its onset emphasized the vision of connecting creativity with business, made this momentum a reflection of travel as well as a step to strengthen synergy with various parties. One of them is with the Astra Foundation Dharma Bhakti Astra Foundation (YDBA) which focuses on developing MSMEs.
"Through cooperation withUS Fashion Academy, we hope that fostered MSMEs will be able to strengthen brand identity, develop design skills, and be more prepared to face the retail market. The fashion sector has great potential, both in growing new entrepreneurs and encouraging the competitiveness of Indonesia's creative economy in the global arena," said Ema Poedjiwati, Secretary of YDBA Management.
The theme The Urban Ethhnology is realized through the work of fostered alumni, students, and MSMEs that combine traditional cultural inspiration with a modern approach. Collection is displayed in several categories, ranging from Emerging Brand, Urban Future, The New Wave, to the YDBA fostered MSME sustainable fashion collection.
A number of designers stand out for their work, such as Laila Ghani who presents elegant Muslim clothing with gold palettes, navy, and white broken masks, and Berto Yosua, which presents a multifunctional denim design with the Miss Grand Indonesia 2025 Muse.
Through the participation of designers, students, to MSMEs, this celebration is not just a marker of the age of 12 years SFA, but also a form of contribution to the Indonesian fashion industry. This event shows how education, creativity, and collaboration can become an important motor in encouraging Indonesian fashion to be more inclusive, sustainable, and able to compete at the global level.