Padel Field Presents At Mall, Sports Doesn't Need To Be Hot
JAKARTA - The trend of padel sports has made the field more mushroom. Almost every vacant land in Jakarta and its surroundings is cultivated into a field. Even though the land is getting more difficult, innovation always appears. Now padel lovers can exercise in malls.
Yes, the padel field at the mall is here for the first time. Located at Emporium Pluit Mall, Jakarta.
This field is an innovation from the skincare brand, NPURE. To introduce this field, an event was held on September 11, 2025 by collaborating with the Ayo Application.
This initiative not only provides new sports experiences for urban communities, but also affirms the commitment to continue to be close to consumers through healthy, fun, and full of positive energy activities.
Together with the AYO and Emporium Pluit Mall applications, NPURE became the first skincare brand to present an indoor court padel in the mall, opening up new spaces for people to experience rising sports while enjoying a beauty & lifestyle experience.
The presence of NPURE in this collaboration is clear evidence that caring for healthy skin does not only stop at skincare routines, but also through an active and balanced lifestyle. For this reason, at the AYO Payel Fest Presented by NPURE event made Men's & Women's Payel Tournament, Padel Coaching Clinic and also equipped with skinchecks and BMI check booths by NPURE.
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NPURE CEO, Mr. Will Handoko said from the start, NPURE always believed that healthy skin was born from a healthy lifestyle. That is why NPURE is often present to support various sports activities ranging from running, yoga, to various activities that emphasize the importance of maintaining a balance of the body and mind.
"Seeing the development of padel sports which are now increasingly popular and the trend of healthy living that continues to increase, NPURE believes that more and more people will be more aware that taking care of themselves is not only from outside with skincare, but also from within through sports activities and padel is one of the fun ways to start," he said.