Google Fined IDR 56.7 Trillion By European Commission On Anti-Competition Practices

JAKARTA The European Commission imposed a fine of 2.95 billion euros or around Rp56.7 trillion against Google. This fine was given because Google 'failed its dominant position' in advertising technology.

In a release by the European Commission, the agency stated that Google's anti-competitive practices have increased costs for advertisers and publishers. This is also said to affect consumers because of the rising cost of services.

The European Commission has ordered Google to stop the practice within 60 days. If it fails to comply with the order, the Commission will take further action such as forcing Google to sell part of its advertising technology business.

The investigation into Google's advertising business has started in June 2021. In 2023, the European Commission has even hinted at the possibility of divestment. However, this decision has not been made until now.

Google has also responded to the decision. Delivered by Google Vice President Lee-Anne Mulholland, yes stating that the decision was 'wrong'. He also said that the company plans to file an appeal.

"This decision imposes unwarranted fines and requires changes that will harm thousands of European businesses," Mulholland said, launching from The Verge. He added that this change would complicate related businesses in making money.