How Much Is The Price Of Richard Mille's Hour? This Is A Secret Behind The Exorbitant Price

YOGYAKARTA - How much does Richard Mille's hours cost? This question often arises because the Swiss brand is known as one of the most expensive watches in the world. So why is that?

With exclusive designs, advanced technology, and limited production, Richard Mille is a symbol of luxury status. No wonder this hour is widely used by celebrities, athletes, and conglomerates as a form of prestige and investment.

Although it has only been established for about two decades, Richard Mille has become one of the most phenomenal success stories in the luxury watch industry. This brand is now widely known, although its products can only be reached by super-rich collectors or those who have special connections.

For many observers, a fantastic price is Richard Mille's main story. Reporting from the Teddy Baldassarre page, in 2022, this brand posted sales of US$487 million, even though it only produces around 5,400 hours.

Thus, Richard Mille's one-hour average price is priced at more than 90 thousand US dollars (approximately Rp1.3 billion), and that doesn't include his iconic model that could reach half a million dollars or more.

Interestingly, based on Morgan Stanley's 2023 report, it even places Richard Mille as the sixth-largest Swiss watch brand in the world, just below Rolex, Cartier, Omega, Audemars Piguet, and Patek Philippe.

So, what makes Richard Mille's watch so expensive and different from other brands?

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The story of Richard Mille began in 1988, when Richard Mille, then Head of the Watch Division and CEO of Mauboussin jewelry in Paris, met with Dominique Guenat, owner of Guenat SA Montres Valgine in Switzerland Jura.

Both Richard Mille and Dominique Guenat, have similar hobbies in the automotive, aviation and technology world, so that professional relationships develop into friendship.

In 1999, Mille and Guenat founded the Richard Mille brand, with a vision of making a Avant-garde watch that is different from classical style by using advanced materials such as the car and aircraft industry.

The paradox I saw, said Mille, is that many time makers limit themselves by only making replicas of the 18th or 19th century hours. Even though we already live in the modern era, so why not make a really contemporary clock?

To realize his vision, Mille and Guenat collaborated with Renaud et Papi, makers of high-complexation specialist clock machines who were also the main suppliers of Audemars Piguet who eventually became shareholders of Richard Mille in 2007.

Richard Mille's first work, RM 001 Tourbillon, was officially released in 2001 after being introduced in a limited way in Baselworld 2000. This model immediately shows the new direction of the world of modern hoology.

RM 001 is the first hour to use light but strong titanium as a baseplate, as well as carbon nano fiber on the tourbilon bridge, making the mechanism much more resistant to shocks.

The manual machine at this time is equipped with a power backup indicator and a torque indicator, which became a new feature at the time.

In addition, the shape of the clock casing is in the form of a tonneau with an ergonomic design inspired by the silhouette of a sports car, as well as comfortable on the wrist.

Interestingly, the price of RM 001 when it was released immediately shocked, namely 135 thousand US dollars (or around Rp. 2 billion at that time). This is a marker of Richard Mille's future direction, which is increasingly expensive and more exclusive.

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