LinkedIn Expands BrandLink Video Program, Collaborates With IBM To AT&T
JAKARTA - LinkedIn is expanding its video advertising program 'BrandLink, by adding new publishers and presenting an event led by creators, in order to attract more marketing funds.
According to a Reuters report, there are four large companies such as AT&T Business, IBM, SAP, and Service Now, confirmed to be the first sponsors for this video program.
BrandLink was first launched in 2024 with a focus on publishers, before finally being expanded to creators. This program allows partners to show around 15 seconds of pre-roll ads, as well as hold exclusive events with branded content.
With this partnership, AT&T Business will sponsor the "Small Business Builders", featuring creators such asjind Nelson and Marina Mogilko, then IBM will support "Founder's Blueprint," with Guy Raz and Kara Goldin.
Meanwhile, the SAP will support "AI in Action," with Allied K Miller and Bernard Marr, and Service Now will sponsor "The CEO of Playbook," with Steven Bartlett and Dorrie Clark.
"Advertisers are very interested in connecting with people who make decisions, especially in business-to-business markets," said Matthew Derella, vice president of LinkedIn Marketing Solutions.
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Since its launch, more than 70 publishers and creators have joined. The number of creators on LinkedIn has almost doubled since 2021.
LinkedIn reported BrandLink's revenue surged nearly 200% in the quarter ended June 30, with payments to publishers and creators up more than three times over the previous year.