Lazada Injects IDR 1.6 Trillion To Strengthen Affiliate Programs In Southeast Asia

JAKARTA - The contribution of marketing influencers to eCommerce sales in Southeast Asia is projected to reach 14'18 percent by 2029.

One of the main pillars is affiliate marketing, where the Populix survey noted that 59 percent of Indonesian consumers had purchased products through an affiliate link.

Seeing this potential, Lazada announced an annual investment of 100 million or around Rp. 1.6 trillion to strengthen the Lazada Affiliate channel in Southeast Asia.

"Well, this is our $100 million investment commitment for marketing affiliates to successfully drive in 2025," said Head of Affiliate and Livestreaming Lazada Indonesia, Esa Putra on Wednesday, August 20 in Jakarta.

He also revealed that this fund will be allocated to build a more competitive commission structure, provide performance-based incentives, and present new empowerment features for affiliate partners.

In addition, Lazada is also committed to providing performance-based incentives, as well as launching empowerment features that can make it easier for affiliate partners to maximize their potential.

Ahead of the 9.9 campaign, Lazada introduced an exclusive mini store page with special product discounts and "happy hour" offers for the best affiliate partners to encourage higher sales conversion.

With this strategy, Lazada hopes that the rapid growth of affiliate marketing in Indonesia will increase, along with the increasing trend of recommendation-based spending and strengthening the national digital economy.

"Through Lazada Affiliate, Lazada invites anyone, from well-known brands, content creators, to consumers, to grow up with Lazada," concluded Head of Regional Affiliate, Lazada Group, Jared Chan.