Xiaomi Dominates Smartphone Market In Indonesia In The Second Quarter Of 2025

JAKARTA Xiaomi is still strengthening its position in the Indonesian market this year. Based on Canalys reports, the company is still leading the smartphone market in the country in the second quarter of 2025.

The Chinese company managed to maintain its market share of 21 percent for two consecutive quarters. This achievement shows that Xiaomi has succeeded in providing the best mobile phone innovation and quality according to consumer needs.

Wentao Zhao, Country Director of Xiaomi Indonesia, stated that this success cannot be separated from the company's relationship with consumers. Moreover, Xiaomi always prioritizes its consumer needs.

"Every step we take, from technological innovation, product launch, to full-sales service strengthening, is always based on a deep understanding of consumer needs. This is what keeps our products and innovation relevant and trusted," Zhao said in a statement received by VOI on Friday, August 15.

According to Xiaomi, their success in dominating the market in the second quarter of this year was driven by a strategy on the three pillars. This strategy includes superior products, extensive distribution, and solid after-sale services. This combination is believed to drive the company's progress.

On the product line, Xiaomi offers many products with performance according to class. The Xiaomi 15 Series sets new standards for mobile photography in the premium segment, while the POCO F7 Series provides gaming performance in flagship classes.

For the entry-level segment, Redmi 13X is a popular choice. This device offers a strong battery life for daily needs. The diversity of this product allows Xiaomi to reach various consumer needs and preferences.

Xiaomi also demonstrates its commitment to providing superior after-sales service. This service includes pick-up and free inter-units for repairs. There is also a guarantee of replacement of new units if improvements exceed 10 working days.