Rian D'Masiv Calls Technology Approach The Key To Fixing Music Royalty Management

JAKARTA - Rian Ekky Pradipta or better known as Rian D'Masiv has again criticized the governance of music royalties in Indonesia, which has recently become a broad discussion.

The National Collective Management Institute (LMKN) and the Collective Management Institute (LMK) are also in the spotlight, where their performance is considered by many people not good enough, including for Rian.

According to the D'Masiv frontman, royalty management must be carried out using the latest technology, so that the distribution to copyright holders and related rights can be resolved.

Technological approach! Use a tool that can detect what songs are played. So, the distribution of royalties is clear by (based on) data not by kiro-kiro! Rian wrote, citing a description of Instagram uploads, Thursday, August 14.

Furthermore, the 38-year-old songwriters feel that many Indonesians should be able to be employed to create a digital-based system, which will certainly facilitate the work of managing royalties themselves.

Many IT IT practices are good in this country. Pasi can create a system that can make it easier for LMK to work," said the vocalist of D'Masiv.

"So, the royalty report received by the creator is really real time and the base on data! Transparency!" he said.

Previously, Rian also highlighted the problem of transparency in royalty management, which led to a low level of trust in institutions such as LMKN and LMK.

He said three things must be met so that royalty management in Indonesia becomes better. That way, musicians can achieve prosperity through their work.

"PR (homework) is socialization, transparency, and technological approach!!" said the vocalist.

"Forward, the Indonesian music industry continues! Indeed, musicians should be able to prosper with their work. Currently, the rich are not the musicians but (his own content)," he said.