14 Breast Threshold Products Revoked Their Circular Permits By BPOM

Jakarta (BPOM) has reiterated its determination to control the circulation of cosmetic advertisements that are not in accordance with legal provisions, especially those that violate moral norms.

Through increased supervision on various online platforms, BPOM found 14 types of cosmetics promoted with misleading claims and contrary to moral norms.

These products are marketed with claims such as 'strengthening the breasts', 'raising the breasts', 'overcoming the whiteness', and 'coupling women's intimate organs'.

The claim is not in line with the cosmetic meaning listed in BPOM Regulation Number 18 of 2024 concerning the Signing, Promotion, and Cosmetic Ads.

The regulation emphasizes that cosmetics are products that are intended to clean, provide scents, beautify appearances, and maintain a healthy body condition.

"BPOM has followed up on this finding by revoking product distribution permits. BPOM has also instructed business actors to withdraw and destroy products that are not suitable for circulation, and stop all forms of promotion in various media," explained the Head of BPOM Taruna Ikrar, quoted from the official BPOM website.

Advertising cosmetics that use claims outside of predetermined functions, including those that violate moral norms, is considered misleading and can harm the public.

In addition to raising hopes of scientifically unproven benefits, use in sensitive body areas such as breasts and female sex organs also risks causing health problems, such as irritation or skin allergies.

The Head of BPOM reminded all business actors in the cosmetic field to always follow the applicable rules, especially in making advertisements or promotional materials. Business actors must avoid claims that are not in accordance with cosmetic functions or those that violate moral norms, and ensure that promotions are carried out ethically and responsibly.

"We encourage business actors not only to focus on marketing strategies, but also to uphold ethics and responsibility for consumers. Promotions that violate moral norms must be stopped," the cadets urged.

BPOM also invites the public not to be easily tempted by excessive claims or misleading cosmetic products, especially if they lead to violations of moral norms.

BPOM hopes that the public understands the real purpose of using cosmetics, as well as always checking the legality and correctness of product information before buying them, both online and in physical stores.