PAM Jaya Officially Becomes Sponsor Of Persija Season 2025/2026
JAKARTA - PAM JAYA has officially become a sponsor of Persija Jakarta and collaborated to voice the importance of using piped drinking water to the people of Jakarta.
This collaboration was marked by the presence of the PAM JAYA logo at the launch of the official Persija Jakarta jersey which took place at the Jakarta International Stadium (JIS), North Jakarta, last Saturday, July 26.
President Director of Perumda PAM Jaya Arief Nasrudin said that the emergence of the BUMD logo belonging to the DKI Provincial Government is expected to bring a campaign message regarding the importance of accessing wider quality water and sanitation.
"This is the first time PAM Jaya has collaborated in the field of sports. Through cooperation with Persija, we would like to convey that piped drinking water is not just a service, but part of a healthy lifestyle," said Arief in his statement, Monday, July 28.
Arief explained that through this collaboration, PAM Jaya and Persija are committed to educating the public about the benefits of quality drinking water and sanitation in a sustainable manner with an approach through the world of sports, especially football.
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Arief believes cross-sectoral collaboration like this will strengthen efforts to advocate quality water. Also, expand public awareness of the importance of piped, affordable, and sustainable drinking water services.
"The PAM Jaya logo in Persija jersey is a symbol of a joint commitment to educate Jakarta residents in a fun and close way to people's daily lives," he added.